CRM, Retention & VIP
CRM Strategy & Player Segmentation
Segmentation, lifecycle mapping and contact strategy built from your player data and designed for your CRM platform
Pays: higher player lifetime value
CRM, Retention & VIP
Acquiring a player is expensive, and the return is earned in the months that follow. We design CRM programs, lifecycle journeys and VIP schemes that raise player value while respecting consent, deposit limits and responsible-gambling signals.
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120 services · 11 specialisms
CRM Strategy & Audits
Segmentation, contact rules, consent and programme reviews that set the foundations for everything CRM sends.
CRM, Retention & VIP
CRM Programme Audit
A full review of your CRM journeys, data, consent handling, offers and results, with a prioritised list of fixes
CRM, Retention & VIP
Contact Strategy & Frequency Governance
Rules for how often, when and through which channel each player hears from you, so campaigns stop competing for attention
CRM, Retention & VIP
CRM Consent & Data Privacy Audit
A check that every marketing message rests on valid consent, clear preferences and data handling that stands up to scrutiny
CRM, Retention & VIP
Multi-Brand CRM Strategy
One CRM approach across sister brands, with shared safer-gambling controls and clear rules on cross-brand marketing
CRM, Retention & VIP
CRM Blueprint for New Brand Launches
Everything a new casino or sportsbook needs in CRM before the first player registers, from data events to day-one journeys
Lifecycle Journeys
Automated journeys for every stage of the player relationship, from registration and first deposit to reactivation.
CRM, Retention & VIP
Welcome & Onboarding Journeys
The first 30 days designed step by step, from registration to verification, first deposit and second session
CRM, Retention & VIP
Reactivation & Win-Back Campaigns
Carefully targeted campaigns that bring lapsed players back, excluding anyone self-excluded or showing risk markers
CRM, Retention & VIP
Registration & KYC Drop-Off Recovery
Journeys that help players who started registration or verification finish it, with clear help rather than pressure
CRM, Retention & VIP
First-Deposit Conversion Journeys
Journeys for verified players who have not yet deposited, built around payment help, product discovery and clear offer terms
CRM, Retention & VIP
Second & Third Deposit Journeys
The stretch after the first deposit, designed to turn a one-off trial into a relationship without leaning on bonuses
CRM, Retention & VIP
Early-Life Retention Programme
A structured programme for players in their first 90 days, with milestones, check-ins and behaviour-based branches
VIP & High-Value Players
Identification, hosting and rewards for your most valuable players, with affordability and wellbeing checks built in.
CRM, Retention & VIP
VIP & Loyalty Program Design
Tiered loyalty and VIP schemes with clear rewards, host playbooks and responsible-gambling checks built in
CRM, Retention & VIP
VIP Identification & Potential Scoring
A model that spots emerging high-value players early and checks affordability before anyone is offered VIP treatment
CRM, Retention & VIP
Outsourced VIP Account Management
Experienced VIP hosts who manage your high-value players under your brand, processes and safer-gambling policies
CRM, Retention & VIP
VIP Affordability & Source-of-Funds Workflow
Workflow design that connects VIP management with affordability checks, source-of-funds reviews and compliance sign-off
CRM, Retention & VIP
VIP Experiences & Hospitality Rewards
Event invitations, hospitality and personal gifts planned with clear eligibility rules and a documented compliance review
CRM, Retention & VIP
VIP Downgrade & Exit Communications
Respectful communications for players leaving VIP status, whether through lower play, a review outcome or their own choice
Loyalty & Gamification
Points, levels, missions, tournaments and community rewards that add enjoyment without encouraging unhealthy play.
CRM, Retention & VIP
Gamification, Missions & Tournaments
Missions, achievements, leaderboards and tournaments that add engagement without pushing unhealthy play
CRM, Retention & VIP
Loyalty Points & Rewards Shop
A points currency and rewards shop with clear earning rules, a sustainable cost model and non-cash rewards players value
CRM, Retention & VIP
Player Levels & Progression Design
Level systems, badges and progression paths that give players a sense of achievement tied to variety rather than spend
CRM, Retention & VIP
Slot Tournament & Leaderboard Operations
A running calendar of slot tournaments and leaderboards, configured, promoted and reported for your casino team
CRM, Retention & VIP
Studio Network Promotions & Prize Drops
Campaign planning for studios running network tournaments, prize drops and free rounds across their operator partners
CRM, Retention & VIP
Free-to-Play Prediction Games
Score predictors and pick'em games that give sports fans a weekly reason to visit, with no stake required to play
CRM Platforms & Integrations
Selection, implementation, migration and data integration for the CRM platforms gaming operators actually use.
CRM, Retention & VIP
CRM Platform Selection & RFP
An independent shortlist, RFP and scored demos to choose the CRM platform that fits your products, markets and team
CRM, Retention & VIP
CRM Platform Migration
A managed move between CRM platforms that carries consent, suppression lists and live journeys across without gaps
CRM, Retention & VIP
Optimove Implementation & Optimisation
Setup and tuning of Optimove for gaming brands, from the customer model and target groups to self-optimising campaigns
CRM, Retention & VIP
Fast Track CRM Setup & Real-Time Triggers
Implementation of Fast Track CRM with real-time event triggers, on-site notifications and journeys tuned for iGaming
CRM, Retention & VIP
Smartico CRM & Gamification Setup
Configuration of Smartico's CRM and gamification features, from missions and levels to mini-games and tournaments
CRM, Retention & VIP
Braze Implementation for Gaming Brands
Braze set up for casino and sportsbook use, with Canvas journeys, real-time data and the suppression rules gaming requires
Email, SMS, Push & Messaging
The channels CRM runs on: deliverability, templates, push, SMS, on-site messages, messaging apps and preference centres.
CRM, Retention & VIP
Email, SMS & Push Lifecycle Marketing
Automated email, SMS and push programs that move players from sign-up to regular play, built and run for you
CRM, Retention & VIP
Email Deliverability for Gambling Brands
Authentication, list hygiene and sending practices that keep gambling emails in the inbox rather than the spam folder
CRM, Retention & VIP
CRM Email Template Design System
A modular email template system with reusable blocks for offers, terms, game tiles and safer-gambling footers
CRM, Retention & VIP
SMS Programme Management
SMS campaigns and triggers run with the right sender IDs, opt-out handling, quiet hours and message lengths for each market
CRM, Retention & VIP
Push Notification Programmes
Web and app push strategy with permission prompts, real-time triggers and frequency limits that keep opt-in rates healthy
CRM, Retention & VIP
On-Site Inbox, Pop-Ups & Banners
Personalised on-site messages, account inbox content and lobby banners that reach players while they are logged in
Segmentation & Predictive Models
Value segmentation, churn and lifetime value models, recommendations and next-best-action logic that feed your CRM.
CRM, Retention & VIP
Churn Analytics & Prediction
Models that flag players likely to churn early enough for CRM to act, along with the reasons behind the risk
CRM, Retention & VIP
RFM & Player Value Segmentation
Recency, frequency and value segmentation adapted to gaming, with product mix and risk indicators layered on top
CRM, Retention & VIP
Predictive Player Lifetime Value Model
Early predictions of player lifetime value that help CRM, VIP and acquisition teams decide where effort is worth spending
CRM, Retention & VIP
Next-Best-Action Decisioning
Decision logic that chooses the most useful message for each player, including the option of sending nothing at all
CRM, Retention & VIP
Personalised Game Recommendations
Recommendation models that suggest slots and table games each player is likely to enjoy, across email, push and the lobby
CRM, Retention & VIP
Bettor Preference Profiling
Profiles of each bettor's sports, leagues, teams and bet types that power relevant fixture and odds content in CRM
Bonus Economics & Promotions
Promotion planning, bonus cost analysis, abuse prevention and offer design that stays within each market's bonus rules.
CRM, Retention & VIP
Bonus Economics & Offer Optimisation
Analysis of bonus cost, abuse and uplift so every promotion earns its place in the marketing budget
CRM, Retention & VIP
CRM Promotions Calendar & Budget Plan
A forward calendar of promotions tied to fixtures, game launches and seasons, with bonus budgets allocated in advance
CRM, Retention & VIP
Bonus Abuse Prevention Rules
Detection rules and offer design changes that reduce multi-accounting, matched betting and low-risk wagering abuse
CRM, Retention & VIP
Free Spins Campaign Design
Free spins campaigns matched to game preferences and provider tools, with clear spin values, game lists and wagering terms
CRM, Retention & VIP
Free Bets & Odds Boost Promotions
Sportsbook promotions such as free bets, odds boosts and bet builder offers, planned around fixtures and priced with trading
CRM, Retention & VIP
Wagering Requirement Redesign
A rethink of casino bonus wagering, game weighting and expiry rules so offers are fair, understandable and within local limits
Safer-Gambling CRM
Markers of harm, self-exclusion registers, limit tools and duty-of-care journeys, designed as core CRM rather than an afterthought.
CRM, Retention & VIP
Markers-of-Harm Detection & CRM Routing
Behavioural indicators of harm turned into CRM rules that stop promotions and start the right safer-gambling interaction
CRM, Retention & VIP
Self-Exclusion & Suppression Audit
End-to-end testing that self-excluded, cooling-off and opted-out players receive no marketing from any channel or tool
CRM, Retention & VIP
Safer-Gambling Interaction Journeys
Automated and human-led journeys that reach players showing risk, offering tools and support in a tone that actually helps
CRM, Retention & VIP
Deposit Limit & Tool Adoption Campaigns
Campaigns that encourage players to set deposit limits, reality checks and time-outs as a normal part of playing
CRM, Retention & VIP
UK Customer Interaction CRM Programme
CRM aligned with UKGC customer interaction guidance and financial risk checks, from indicators to recorded outcomes
CRM, Retention & VIP
Dutch Duty-of-Care CRM
CRM for KSA-licensed brands built around duty-of-care obligations, CRUKS checks and extra care for young adults
Market Retention Programmes
Retention programmes built for one market's regulator, language, payment habits and bonus rules.
CRM, Retention & VIP
Swedish Retention Without Repeat Bonuses
A Swedish retention programme for Spelinspektionen licensees that wins loyalty through product and service instead of bonuses
CRM, Retention & VIP
Danish Retention Programme
Danish-language CRM for Spillemyndigheden licensees, built within Denmark's bonus limits, consent rules and ROFUS checks
CRM, Retention & VIP
Ontario Retention Programme
Retention for iGaming Ontario operators that keeps inducements inside owned channels and communications to consenting players
CRM, Retention & VIP
US State-by-State Retention CRM
CRM for licensed US sportsbooks and online casinos, with promotions, terms and responsible-gaming details set per state
CRM, Retention & VIP
Brazilian Retention for .bet.br Brands
Portuguese-language retention for SPA-authorised operators, built around Pix, football and Brazil's restrictions on bonuses
CRM, Retention & VIP
Mexican Retention Programme
Mexican Spanish CRM for SEGOB-permitted brands, with OXXO and SPEI payment journeys and Liga MX and boxing moments
CRM Operations & Testing
Day-to-day campaign delivery, QA and sign-off, incrementality testing, reporting and launch campaigns run for your team.
CRM, Retention & VIP
Managed CRM Campaign Operations
A dedicated team that plans, builds, tests and sends your CRM campaigns every week, working inside your platform
CRM, Retention & VIP
CRM Campaign QA & Compliance Sign-Off
A pre-send checklist and approval workflow that catches broken links, wrong audiences, missing terms and suppression errors
CRM, Retention & VIP
CRM Control Groups & Incremental Value
Global and campaign-level holdout groups that show how much revenue and retention CRM actually adds
CRM, Retention & VIP
CRM A/B Testing Programme
A structured testing roadmap for subject lines, content, offers, timing and journey logic, with a clear decision for every test
CRM, Retention & VIP
Retention & CRM KPI Dashboards
Dashboards that track retention, reactivation, bonus cost, channel health and safer-gambling indicators in one view
CRM, Retention & VIP
Multi-Market CRM Hub for Malta Teams
Operating models, rule matrices and localisation workflows for Malta-based CRM teams running many markets at once
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