CRM, Retention & VIP
Churn Analytics & Prediction
Models that flag players likely to churn early enough for CRM to act, along with the reasons behind the risk
CRM, Retention & VIP
Segmentation &Predictive Models
Value segmentation, churn and lifetime value models, recommendations and next-best-action logic that feed your CRM.
Make offer
9 services
9 Segmentation & Predictive Models services
CRM, Retention & VIP
RFM & Player Value Segmentation
Recency, frequency and value segmentation adapted to gaming, with product mix and risk indicators layered on top
CRM, Retention & VIP
Predictive Player Lifetime Value Model
Early predictions of player lifetime value that help CRM, VIP and acquisition teams decide where effort is worth spending
CRM, Retention & VIP
Next-Best-Action Decisioning
Decision logic that chooses the most useful message for each player, including the option of sending nothing at all
CRM, Retention & VIP
Personalised Game Recommendations
Recommendation models that suggest slots and table games each player is likely to enjoy, across email, push and the lobby
CRM, Retention & VIP
Bettor Preference Profiling
Profiles of each bettor's sports, leagues, teams and bet types that power relevant fixture and odds content in CRM
CRM, Retention & VIP
Bonus Sensitivity & Uplift Modelling
Uplift models that separate players who return because of an offer from those who would have played anyway
CRM, Retention & VIP
Live Casino Player Segmentation
Segments built on live casino behaviour: game shows versus tables, stake bands, favourite studios and playing hours
CRM, Retention & VIP
Esports Bettor Segmentation
Segments for adult esports bettors by title, team, tournament tier and betting style, feeding event-led CRM
More in CRM, Retention & VIP
Ready to spin?
Pick the services you need, tell us where you want to grow, and we'll reply with a custom quote.