Affiliate Marketing
Affiliate Program Setup
Launch a new affiliate program on Income Access, NetRefer, MyAffiliates or Cellxpert, configured correctly from day one
Pays: partners who deliver players
Affiliate Marketing
Affiliates still drive a large share of new players for most casino brands, but only when the program is run like a product. We set up, manage and protect affiliate programs so strong partners earn well and poor-quality traffic is stopped early.
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117 services · 12 specialisms
Programme Launch & Deal Design
Launching affiliate programmes and designing CPA, revenue share and hybrid deals that attract strong partners and stay profitable.
Affiliate Marketing
Commission & Deal Structure Design
RevShare, CPA and hybrid models built on your player value data so affiliate payouts stay profitable at scale
Affiliate Marketing
Affiliate Programme Business Case
A financial and operational case for launching or expanding an affiliate channel, before you commit budget, headcount or software
Affiliate Marketing
Affiliate Terms & Guidelines Rewrite
Modernised affiliate terms and marketing guidelines for an existing programme, with clear rules partners can follow and you can enforce
Affiliate Marketing
Affiliate Programme Relaunch
Revive a stagnant affiliate programme with a new offer, cleaned-up partner base and a relaunch campaign aimed at the right partners
Affiliate Marketing
Multi-Brand Affiliate Programme Design
One programme or several? A structure for operators running multiple casino and sportsbook brands under shared partner relationships
Partner Recruitment by Type
Finding and vetting the partners that suit your brand: SEO sites, tipsters, streamers, publishers, Telegram channels, networks and media buyers.
Affiliate Marketing
Affiliate Recruitment & Outreach
Targeted outreach to proven casino, betting and crypto affiliates in your markets, with vetting before anyone is onboarded
Affiliate Marketing
SEO Affiliate Site Recruitment
Recruit the review and comparison sites that already rank for your target casino and betting keywords, market by market
Affiliate Marketing
Tipster & Betting Tips Partner Recruitment
Partnerships with established tipsters and betting-tips sites whose audiences already act on their selections
Affiliate Marketing
Casino Streamer Partner Recruitment
Vetted slot and live casino streamers on Kick, YouTube and other platforms, under deals and rules that keep streams compliant
Affiliate Marketing
Sports Media Publisher Partnerships
Affiliate and commercial deals with sports news sites, newspaper betting sections and football publishers
Affiliate Marketing
Telegram Channel Partner Recruitment
Find Telegram channels with real, adult audiences in licensed markets and set clear rules for how they promote your brand
Programme Management & Growth
Day-to-day running of your affiliate programme, from key partner relationships and payments to reactivation and event campaigns.
Affiliate Marketing
Outsourced Affiliate Management
A dedicated affiliate team that runs your program day to day: partner relations, deals, payments and growth
Affiliate Marketing
Affiliate Program Audit
An independent review of your affiliate partners, deals, tracking and costs, with a clear action plan
Affiliate Marketing
Key Affiliate Account Management
Senior account management for your most valuable partners, with joint growth plans, exclusive content and regular business reviews
Affiliate Marketing
Dormant Affiliate Reactivation
Win back registered affiliates who stopped sending players, starting with the ones who delivered quality traffic before
Affiliate Marketing
Affiliate Partner Segmentation & Tiering
Tier partners by value, player quality and potential so each segment gets the right deal, service level and attention
Affiliate Marketing
Affiliate Deal Review & Renegotiation
A structured review of underperforming or outdated partner deals, with renegotiation handled without damaging relationships
Affiliate Platforms & Migration
Selecting, configuring, integrating and migrating affiliate software such as Cellxpert, MyAffiliates, Income Access, Affilka and NetRefer.
Affiliate Marketing
Cellxpert Affiliate Platform Setup
Configure Cellxpert commission plans, sub-affiliate structures, API reporting and partner portal around how your programme really works
Affiliate Marketing
MyAffiliates Setup & Optimisation
Set up or tidy up MyAffiliates so deals, media galleries, payments and reporting stay manageable as the programme grows
Affiliate Marketing
Income Access Programme Optimisation
Get more from Income Access software and services, from deal configuration and reporting to coordination with its programme team
Affiliate Marketing
Affilka Setup for SOFTSWISS Operators
Launch Affilka alongside a SOFTSWISS casino platform with deals, multi-currency payouts and partner tools configured from the start
Affiliate Marketing
NetRefer Enterprise Configuration
Configure NetRefer for multi-brand, multi-market operators that need flexible deals, strong controls and audit-ready reporting
Affiliate Marketing
Affiliate Software Selection & RFP
An independent, requirements-led process for choosing affiliate software, from shortlist to scored demos and contract points
Tracking, Postbacks & Reporting
Accurate attribution from click to deposit, partner-level value reporting and the finance data behind every commission payment.
Affiliate Marketing
Server-to-Server Affiliate Postbacks
S2S postbacks for registrations, first deposits and qualifying events, so partners and networks see accurate conversions
Affiliate Marketing
Affiliate Tracking Reconciliation
Find where registrations and depositing players go missing between partner clicks, your platform and the affiliate software
Affiliate Marketing
Partner Value Dashboards
Dashboards that show each partner's players by retention, net gaming revenue and cost, not just clicks and first deposits
Affiliate Marketing
Consent-Aware Affiliate Tracking
Affiliate tracking that respects cookie consent and privacy law while keeping attribution accurate across browsers and devices
Affiliate Marketing
Affiliate Incrementality & Overlap Analysis
Measure how many affiliate-attributed players you would have won anyway through brand search, paid media or direct visits
Affiliate Marketing
Affiliate Finance Reporting & Accruals
Monthly affiliate cost reporting, commission accruals and audit trails that your finance team can close the books with
Partner Compliance & Content Audits
Keeping partner promotion inside each regulator's rules, because in most licensed markets the operator answers for what its affiliates publish.
Affiliate Marketing
UK Affiliate Compliance Monitoring
Ongoing monitoring of UK partners against UKGC requirements and the CAP and BCAP codes, since operators answer for affiliate content
Affiliate Marketing
Ireland Affiliate Readiness for GRAI Rules
Prepare Irish affiliate partners for the advertising rules being phased in under the Gambling Regulation Act 2024
Affiliate Marketing
Netherlands Affiliate Compliance
Keep Dutch partners within KSA rules on untargeted advertising, role models, young adults and duty of care
Affiliate Marketing
Italy Affiliate Exposure Review
Identify and wind down partner activity aimed at Italian audiences that could breach the Dignity Decree advertising ban
Affiliate Marketing
Germany Affiliate Compliance
Align German partners with GGL rules on whitelisted operators, advertising hours for virtual slots and affiliate remuneration
Affiliate Marketing
Spain Affiliate Communications Compliance
Keep Spanish partners within DGOJ rules on commercial communications, which apply to affiliates promoting licensed brands
Fraud Prevention & Traffic Quality
Detecting CPA fraud, bonus abuse, brand bidding and attribution hijacking, and scoring partners on the quality of players they send.
Affiliate Marketing
Affiliate Fraud & Compliance Monitoring
Detection of bonus abuse, fake FTDs, brand bidding and non-compliant promotion across your affiliate network
Affiliate Marketing
Affiliate Brand Bidding Surveillance
Continuous search ad monitoring across markets, devices and times of day to catch partners bidding on your brand terms
Affiliate Marketing
Affiliate CPA Fraud Investigation
A forensic investigation into a suspicious partner or traffic spike, with evidence strong enough to withhold or reclaim commission
Affiliate Marketing
Bonus Abuse Controls for Affiliate Traffic
Stop bonus-hunting groups entering through affiliate links with offer rules, risk checks and partner-level abuse reporting
Affiliate Marketing
Partner Quality & Risk Scoring Model
A scoring model that rates every partner's traffic on player value, fraud risk and compliance, updated automatically
Affiliate Marketing
Commission Dispute & Clawback Handling
Resolve partner disputes over withheld or reclaimed commission fairly, consistently and with evidence that stands up
Market Affiliate Programmes
Affiliate programmes built around one market's regulator, partner landscape, languages, payment methods and advertising rules.
Affiliate Marketing
Brazil .bet.br Affiliate Programme
Affiliate recruitment and management for SPA-authorised brands under Brazil's advertising ordinance on affiliates and influencers
Affiliate Marketing
Ontario Affiliate Programme
An Ontario programme built around the ban on advertising inducements outside operator channels and AGCO supplier rules
Affiliate Marketing
US State-by-State Affiliate Programme
Launch and grow US affiliates state by state as your licences go live, with approved partners, geo-targeted links and state rules
Affiliate Marketing
France Sports Betting & Poker Affiliates
Affiliate programmes for ANJ-licensed sportsbook, horse racing and poker brands, with no casino promotion to French players
Affiliate Marketing
Portugal SRIJ Affiliate Programme
Portuguese partners, European Portuguese content and football-led campaigns for SRIJ-licensed casino and betting brands
Affiliate Marketing
Greece Affiliate Programme
Greek-language partner recruitment and campaigns for HGC-licensed brands, built around football and basketball
Vertical Affiliate Programmes
Programmes shaped around the economics and partner types of each product: casino, live casino, sportsbook, esports, crypto, poker, bingo and more.
Affiliate Marketing
Crypto Casino Affiliate Programme
Affiliate programmes for licensed crypto casinos, with crypto-native partners, wallet-aware tracking and crypto commission payouts
Affiliate Marketing
Esports Betting Affiliate Programme
Esports partners on Twitch, Kick, YouTube and Discord with strict adult-audience checks and platform policy compliance
Affiliate Marketing
Poker Affiliate & Rakeback Programme
Poker affiliate deals built on rake and rakeback, with training sites, streamers and forums that bring players who stay
Affiliate Marketing
Bingo Affiliate Programme
Bingo affiliate partnerships with review sites and community-led publishers that value room atmosphere, chat and loyalty
Affiliate Marketing
Lottery Affiliate Programme
Lottery affiliate programmes that turn jackpot-driven traffic into subscription players, with product eligibility checked by market
Affiliate Marketing
Fantasy Sports Affiliate & Referral Programme
Affiliate, creator and player referral programmes for fantasy contests, built for season-long engagement and local legality
Partner Creative & Content Kits
The assets, feeds and landing pages partners need to promote your brand accurately, in every language and market you trade in.
Affiliate Marketing
Affiliate Creatives & Media Kits
Banners, landing pages, review assets and offer copy that partners actually want to use, in every language you trade in
Affiliate Marketing
Brand Fact Sheets & Review Packs
Accurate brand facts for reviewers: licences, payment methods, withdrawal times, game counts and key terms, kept current by market
Affiliate Marketing
Affiliate Landing Page Testing
Dedicated landing pages for partner types and markets, tested to lift registration and first deposit rates from affiliate clicks
Affiliate Marketing
Affiliate Offer & Promotions Feeds
Structured feeds of current offers, terms and eligible markets that partners can pull automatically, so nothing expired stays live
Affiliate Marketing
LatAm Spanish Affiliate Creative Kits
Separate creative kits for Mexico, Colombia, Peru and Argentina, with local Spanish, currencies, payments, football and rules
Affiliate Marketing
Portuguese Kits for Brazil & Portugal
Distinct Brazilian and European Portuguese partner kits, reflecting each market's language, payments, football and rules
B2B Partner & Referral Programmes
Partner, introducer and affiliate-facing programmes for game studios, platform providers and other iGaming suppliers.
Affiliate Marketing
Supplier Introducer & Referral Programme
A structured referral programme for platform providers that rewards consultants and introducers who bring in operator deals
Affiliate Marketing
Game Studio Assets for Affiliate Sites
A self-serve library of game data, demo links, screenshots and videos that affiliate sites can use to cover your titles
Affiliate Marketing
New Game Launch Affiliate Outreach
Get new slot and live game releases reviewed by leading affiliate sites and streamers in the week they launch
Affiliate Marketing
White-Label Partner Programme for Platforms
A partner programme for platform providers whose white-label clients include affiliates moving into operating their own brands
Affiliate Marketing
Marketing for Affiliate Software Vendors
B2B positioning, content and demand generation for companies selling affiliate tracking and management software to operators
Affiliate Marketing
Supplier Presence at Affiliate Events
Sponsorship, meetings and content for studios and suppliers who want affiliates and operator affiliate teams to know them
Growth Services for Affiliates
Support for affiliate businesses themselves: monetisation, operator deals, statement checks, market compliance and building a more resilient site.
Affiliate Marketing
Affiliate Site Monetisation Review
For affiliate sites: find where your pages, toplists and operator mix earn less than they could, and what to change first
Affiliate Marketing
Operator Deal Negotiation for Affiliates
Preparation and support for affiliates negotiating revenue share, CPA or hybrid deals and placement fees with operators
Affiliate Marketing
Operator Due Diligence for Affiliates
Check an operator's licences, payment record, terms and programme reputation before your site starts promoting it
Affiliate Marketing
Commission Statement Audits for Affiliates
Check operator commission statements against your own click and conversion data to find missing players and wrong deductions
Affiliate Marketing
US State Licensing Support for Affiliates
Help affiliates plan and prepare licence or registration applications in the US states where they want to promote operators
Affiliate Marketing
Brazil Market Transition for Affiliate Sites
Adapt a Brazilian affiliate site to the regulated market: authorised brands only, ordinance-compliant content and no advance bonuses
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