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Affiliate Marketing · Tracking, Postbacks & Reporting

Affiliate Incrementality& Overlap Analysis

Measure how many affiliate-attributed players you would have won anyway through brand search, paid media or direct visits

Some partners mostly intercept players already on their way to you, especially brand-review and coupon-style pages. We analyse journey overlap between affiliates, brand search, paid media and CRM, run holdout or geo tests where feasible and estimate the incremental value of partner types. The findings feed deal terms for partners whose players are largely non-incremental.

What you get

  • Cross-channel journey overlap analysis
  • Holdout or geo test design
  • Incremental value estimates by partner type
  • Deal term recommendations
  • Channel budget implications

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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