SEO & Organic Growth
English Variant SEO for Betting Markets
Separate en-GB, en-IE, en-US and en-CA strategies for the betting vocabulary, odds formats and regulators of each market
North America
Marketing inOntario (Canada)
Canada's first open, regulated iGaming market, launched in 2022. Rules on inducements and advertising reward brand-led, compliant marketing.
- Regulator
- iGaming Ontario and the AGCO
- Languages
- English, French
- Currency
- CAD
- Region
- North America
What shapes marketingin Ontario (Canada)
- Bonuses and inducements may not be advertised outside an operator's own channels
- Athletes and celebrities likely to appeal to minors are not allowed in advertising
- Registered operators and suppliers only
Rules change. Every plan is checked against the regulator's current requirements with your compliance team — we are a marketing agency, not a law firm.
- Regulator
- iGaming Ontario and the AGCO
- Languages
- English, French
- Currency
- CAD
- Region
- North America
30 services builtfor Ontario (Canada)
Specific to this market — any service in the catalog can also be planned for it.
SEO & Organic Growth
Ontario iGaming SEO
Organic strategy for brands registered in Ontario, built around the inducement rules and competition with long-established brands
Paid Media & Programmatic
Ontario iGaming Search Campaigns
Paid search geo-targeted to Ontario only, with inducement-free ad copy in English and French, for operators registered in the province
Paid Media & Programmatic
Inducement-Free Creative for Ontario
Brand-led ad concepts for Ontario that work without bonus claims, athlete endorsements or anything likely to appeal to under-19s
Affiliate Marketing
Ontario Affiliate Programme
An Ontario programme built around the ban on advertising inducements outside operator channels and AGCO supplier rules
Affiliate Marketing
Ontario Compliance Rebuild for Affiliate Sites
Separate Ontario pages from the rest of your Canadian content and remove the bonus promotion affiliates may not show there
Social Media & Communities
Ontario Social Desk without Inducements
Social for registered Ontario operators that keeps bonuses off public channels and athletes out, in English and French
Streamers & Influencers
Ontario Creator Rules & Inducements
Creator partnerships for iGaming Ontario operators without advertised bonuses or personalities likely to appeal to under-19s
Content & Localization
French Localisation for France & Ontario
French localisation for ANJ-licensed sports, racing and poker brands and Canadian French for Ontario operators
Content & Localization
Ontario Owned-Channel Promotional Copy
Bonus copy for logged-in areas and opted-in CRM in Ontario, plus inducement-free copy for public-facing pages
CRM, Retention & VIP
Ontario Retention Programme
Retention for iGaming Ontario operators that keeps inducements inside owned channels and communications to consenting players
Conversion & UX
Ontario Inducement-Compliant Landing Pages
Brand- and product-led landing pages for Ontario campaigns that convert without leaning on bonus advertising
Conversion & UX
Ontario Bilingual Journey & Interac
Ontario journeys for registered operators with English and French experiences, in-province geolocation and Interac payments
Analytics & Tracking
Ontario Affiliate Tracking Controls
Affiliate tracking for Ontario that links every partner to their registration status and watches for inducement advertising
Analytics & Tracking
Ontario iGaming Reporting Pack
Ontario-only reporting for registered operators, covering CAD performance, English and French audiences and inducement placement
PR & Reputation
Ontario Launch PR Without Inducements
Launch communications for iGaming Ontario operators that keep bonuses out of public messaging and avoid talent with youth appeal
Brand & Creative Studio
Ontario Brand-Led Creative Without Inducements
Creative for registered Ontario operators that sells the brand rather than bonuses and avoids talent likely to appeal to under-18s
App & Mobile Growth
Ontario App Compliance Review
App and listing review for iGaming Ontario operators covering geofencing, inducement rules and bilingual content
App & Mobile Growth
Ontario Brand-Led App Install Campaigns
Install campaigns for registered Ontario operators that sell the product, not the bonus, and stay inside the province
Strategy & Market Entry
Ontario Market Entry Marketing Plan
An entry plan for iGaming Ontario-registered operators, built for rules that keep inducements inside your own channels
Strategy & Market Entry
Ontario Brand-Led Growth Strategy
A growth strategy for established Ontario operators, focused on brand, owned media and retention rather than advertised offers
Strategy & Market Entry
Supplier Regulated Market Entry Strategy
A marketing plan for B2B suppliers entering markets that license or register suppliers, such as Ontario, US states, Romania and Malta
Compliance & Responsible Marketing
Ontario Inducement Advertising Review
Checks that bonuses and inducements in Ontario appear only in permitted places, such as your own channels and opted-in CRM
Compliance & Responsible Marketing
Ontario Advertising Standards Compliance
An AGCO-focused programme for Ontario marketing covering inducement limits, athlete and celebrity restrictions and partner registration
Every channel, planned for Ontario (Canada)
SEO & Organic Growth118 servicesPaid Media & Programmatic118 servicesAffiliate Marketing117 servicesSocial Media & Communities119 servicesStreamers & Influencers114 servicesContent & Localization118 servicesCRM, Retention & VIP120 servicesConversion & UX117 servicesAnalytics & Tracking117 servicesPR & Reputation118 servicesBrand & Creative Studio118 services
Crypto & Web3 Growth119 servicesApp & Mobile Growth120 servicesStrategy & Market Entry118 servicesCompliance & Responsible Marketing117 services
Sportsbook & Live Events115 servicesLaunching or growing in Ontario (Canada)?
Tell us your licence, products and goals — we'll reply with a plan and a custom quote.