Compliance & Responsible Marketing
Marketing Compliance Audit
A full review of your live marketing across channels, partners and CRM to find compliance risks before regulators do
Pays: campaigns that stay live
Compliance &Responsible Marketing
A single non-compliant ad can mean fines, account bans or a threat to your licence. We review campaigns against each regulator's rules and build responsible-gambling practice into your marketing so campaigns stay live.
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117 services · 12 specialisms
Marketing Compliance Audits
Evidence-based reviews of live marketing across channels, markets and partners, with risk-ranked findings your compliance team can act on.
Compliance & Responsible Marketing
UK Marketing Compliance Audit
A cross-channel review of your UK marketing against the CAP and BCAP codes, UKGC requirements and the industry's advertising code
Compliance & Responsible Marketing
Germany Marketing Compliance Audit
An audit of German-facing marketing against the State Treaty on Gambling, GGL guidance, advertising hours and whitelist status
Compliance & Responsible Marketing
Netherlands Marketing Compliance Audit
A review of Dutch marketing against the KSA's rules on untargeted advertising, role models, sponsorship and duty of care
Compliance & Responsible Marketing
Crypto Casino Marketing Compliance Audit
An audit of crypto casino marketing for licence transparency, restricted-market exposure, token promotions and community channels
Compliance & Responsible Marketing
Sportsbook Marketing Compliance Audit
A review of sportsbook campaigns, in-play promotions, odds content and sponsorship activity against the rules in each of your markets
Ad & Creative Pre-Clearance
Pre-launch reviews of ads, landing pages, video and copy against each market's advertising codes, so campaigns go live without rework.
Compliance & Responsible Marketing
Ad Compliance Review by Regulator
Pre-launch review of ads, landing pages and promotions against UKGC, MGA, Curaçao, AGCO, DGOJ and other market rules
Compliance & Responsible Marketing
UK CAP & BCAP Ad Pre-Clearance
Pre-launch checks of UK gambling ads against the CAP and BCAP codes, including the strong-appeal test and significant terms
Compliance & Responsible Marketing
Germany Casino Ad Scheduling Review
Media plan checks so virtual slot, online poker and casino ads in Germany run only in the permitted TV and online time windows
Compliance & Responsible Marketing
TV & Video Ad Compliance Review
Script-to-final-cut reviews of TV, CTV and online video ads against broadcast codes, time windows and clearance requirements
Compliance & Responsible Marketing
Paid Search Ad Compliance Review
A review of search ad copy, assets and landing pages for gambling certification, country policy and advertising code compliance
Compliance & Responsible Marketing
Paid Social Ad Compliance Review
Checks of gambling ads on major social platforms for advertiser authorisation, age targeting, creative trends and offer wording
Bonus & Promotion Compliance
Reviews of offers, terms and promotional mechanics against bonus rules, consumer-protection guidance and each market's limits on inducements.
Compliance & Responsible Marketing
T&Cs & Bonus Terms Copywriting
Plain-language terms and conditions and bonus terms that are fair, clear and consistent with regulator guidance
Compliance & Responsible Marketing
UK Bonus & Promotion Compliance Review
A review of UK offers against the UKGC's rules on wagering requirements and mixed-product promotions, and CAP guidance on terms
Compliance & Responsible Marketing
Sweden First-Play Bonus Compliance Review
Checks that Swedish offers respect the first-play bonus rule and the moderation requirement across ads, CRM and partner sites
Compliance & Responsible Marketing
Ontario Inducement Advertising Review
Checks that bonuses and inducements in Ontario appear only in permitted places, such as your own channels and opted-in CRM
Compliance & Responsible Marketing
US State Promotion Language Review
A state-by-state review of US sports betting and casino promotions for restricted offer wording, terms disclosure and 21+ notices
Compliance & Responsible Marketing
Free Bet Promotion Compliance Review
A review of free bets, bet credits, acca insurance and stake-back offers for clear terms, fair conditions and honest advertising
Affiliate & Partner Compliance
Vetting, monitoring and controls for affiliates and media partners, whose marketing regulators increasingly treat as the operator's own.
Compliance & Responsible Marketing
Affiliate Content Compliance Monitoring
Ongoing review of affiliate sites for outdated offers, missing terms, restricted-market targeting and non-compliant claims
Compliance & Responsible Marketing
UK Affiliate Compliance Oversight
An oversight programme for UK affiliates, reflecting the Gambling Commission's position that operators answer for partners' marketing
Compliance & Responsible Marketing
Affiliate Site Compliance Audit
An audit for review and comparison sites of licensing claims, bonus listings, ranking disclosures and safer-gambling content
Compliance & Responsible Marketing
Affiliate Onboarding Compliance Vetting
Compliance due diligence on new affiliates covering traffic sources, target markets, past content and social channels before approval
Compliance & Responsible Marketing
Affiliate Compliance Policy & Guidelines
A partner compliance policy, brand guidelines and a draft marketing schedule for affiliate agreements, ready for legal review
Compliance & Responsible Marketing
Tipster & Betting Tips Compliance Review
A review of tipster sites, tips channels and prediction content for profit promises, sure-bet claims and missing safer-gambling notes
Influencer & Streamer Compliance
Vetting, disclosure checks and stream monitoring for creators who promote gambling brands on social and streaming platforms.
Compliance & Responsible Marketing
Influencer Ad Disclosure Review
Checks that sponsored gambling content is clearly labelled as advertising, using platform tools and each market's disclosure rules
Compliance & Responsible Marketing
Casino Stream Compliance Monitoring
Monitoring of sponsored slot and live casino streams for balance disclosure, platform rules, safer-gambling messaging and audience age
Compliance & Responsible Marketing
Creator Audience Compliance Vetting
Pre-contract vetting of creators' audience age, locations, content history and youth appeal before any gambling partnership
Compliance & Responsible Marketing
France Influencer Gambling Compliance
Creator campaigns in France planned around the influencer marketing law and ANJ guidance on gambling promotion and young audiences
Compliance & Responsible Marketing
Netherlands Role-Model Ban Review
A review of Dutch campaigns, creators and ambassadors against the ban on role models such as athletes and influencers in gambling ads
Compliance & Responsible Marketing
Brazil Influencer Advertising Compliance
Creator campaigns for .bet.br brands reviewed against Brazil's advertising ordinance, CONAR guidance and platform rules
Safer-Gambling Campaigns & Messaging
Campaigns, taglines and in-journey content that promote safer-gambling tools and meet each regulator's messaging requirements.
Compliance & Responsible Marketing
Responsible Gambling Messaging
Safer-gambling messaging, campaigns and tool promotion that meet regulator expectations and genuinely help players
Compliance & Responsible Marketing
Safer-Gambling Tool Awareness Campaign
Multi-channel campaigns that raise awareness and use of deposit limits, reality checks, time-outs and self-exclusion tools
Compliance & Responsible Marketing
UK Safer-Gambling Message Integration
Integration of UK safer-gambling messaging into ads, social and sponsorship in line with the industry code and UKGC expectations
Compliance & Responsible Marketing
US Responsible Gaming Disclaimer Pack
State-by-state responsible gaming disclaimers, helpline references and age notices for every ad format your US campaigns use
Compliance & Responsible Marketing
Denmark ROFUS & StopSpillet Messaging
Danish ads and CRM built with the required age limit, StopSpillet helpline and ROFUS self-exclusion information in every format
Compliance & Responsible Marketing
France ANJ Warning Message Compliance
French sports betting, racing and poker ads checked for the mandatory warning message, helpline reference and ANJ guidance
Age-Gating & Audience Controls
Controls that keep ads, content and communities in front of adults in licensed markets, documented for audits and platform reviews.
Compliance & Responsible Marketing
Age-Gating & Geo-Targeting Guidance
Setup guidance so your ads, content and communities reach only adults in the markets where you are licensed
Compliance & Responsible Marketing
Netherlands Targeted Advertising Evidence
Setup and evidence packs showing Dutch online ads reach adults of the required age, as the rules on targeted advertising expect
Compliance & Responsible Marketing
US State Geofencing Ad Controls
Geofencing and geo-targeting controls so US ads, affiliates and CRM reach only players in states where you are licensed
Compliance & Responsible Marketing
Argentina Provincial Targeting Controls
Province-level targeting and messaging controls for operators licensed in specific Argentine jurisdictions such as Buenos Aires
Compliance & Responsible Marketing
Esports Community Age-Gating Controls
Age verification and content controls for esports betting communities on Discord, Twitch, YouTube and social, where audiences skew young
Compliance & Responsible Marketing
Free-Play Demo Age Controls Review
A review of demo and free-to-play game access on casino and studio sites, so play-for-fun modes are age-controlled where required
CRM Consent & Suppression Checks
Consent capture, self-exclusion suppression and message reviews for email, SMS, push and in-app, so CRM reaches only the right players.
Compliance & Responsible Marketing
CRM Consent Capture Audit
An audit of how marketing consent is captured, recorded and withdrawn across registration, preference centres, email, SMS and push
Compliance & Responsible Marketing
CRM Message Content Compliance Review
A review of email, SMS, push and in-app messages for offer terms, pressure tactics, send timing and safer-gambling content
Compliance & Responsible Marketing
Self-Exclusion Register Suppression Check
Testing that national self-exclusion registers such as GAMSTOP, Spelpaus, ROFUS, CRUKS, OASIS and RGIAJ suppress all marketing
Compliance & Responsible Marketing
UK Marketing Consent by Product Review
A review of UK marketing consent against Gambling Commission expectations that players choose the products and channels they hear about
Compliance & Responsible Marketing
Netherlands Duty-of-Care CRM Review
A review of Dutch CRM and player communications against KSA duty-of-care expectations, risk indicators and CRUKS obligations
Compliance & Responsible Marketing
At-Risk Player Marketing Suppression Rules
Suppression rules that pause promotional marketing for players showing markers of harm, designed with your safer-gambling team
Market Advertising Rule Packs
Market-by-market review programmes built around one regulator's advertising framework, kept current as the rules change.
Compliance & Responsible Marketing
Spain Commercial Communications Compliance
A DGOJ-focused compliance programme for Spanish marketing under the royal decree on commercial communications for gambling
Compliance & Responsible Marketing
Italy Dignity Decree Content Review
Reviews of Italian website, app store, SEO and affiliate content against the Dignity Decree ban on gambling advertising and sponsorship
Compliance & Responsible Marketing
Ireland Gambling Act Marketing Readiness
Preparing Irish marketing for the Gambling Regulation Act 2024 as the GRAI phases in licences and advertising rules
Compliance & Responsible Marketing
Sweden Moderate Marketing Review
Swedish campaigns reviewed against the Gambling Act's moderation requirement, Spelinspektionen guidance and industry guidelines
Compliance & Responsible Marketing
Ontario Advertising Standards Compliance
An AGCO-focused programme for Ontario marketing covering inducement limits, athlete and celebrity restrictions and partner registration
Compliance & Responsible Marketing
Brazil Advertising Ordinance Compliance
A compliance programme for .bet.br brands under Brazil's betting advertising ordinance, CONAR guidance and incentive limits
Sponsorship & Sports Partnerships
Compliance reviews for club and league deals, venue activations, esports teams and athlete partnerships in markets that restrict them.
Compliance & Responsible Marketing
Sports Sponsorship Compliance Review
A review of club, league and event sponsorships for kit placement, youth exposure, broadcast visibility and market rules
Compliance & Responsible Marketing
UK Sports Sponsorship Compliance Review
UK sponsorship activation planned around the sports-sector gambling sponsorship code, Premier League shirt changes and CAP rules
Compliance & Responsible Marketing
Netherlands Sponsorship Ban Transition
Support for Dutch licensees unwinding or reshaping sponsorships as the Netherlands phases out gambling sponsorship
Compliance & Responsible Marketing
Germany Sports Betting Sponsorship Review
German sponsorship activations reviewed against State Treaty rules on athletes, live-broadcast betting ads and whitelisted brands
Compliance & Responsible Marketing
Athlete & Ambassador Compliance Review
Vetting of athletes, celebrities and brand ambassadors against the markets that restrict or ban their use in gambling marketing
Compliance & Responsible Marketing
Brazil Football Sponsorship Compliance
Sponsorship activations for .bet.br brands in Brazilian football reviewed against the advertising ordinance and CONAR guidance
Training & Compliance Governance
Training, approval workflows, policies and regulatory monitoring that make responsible marketing part of how your team works.
Compliance & Responsible Marketing
Responsible Marketing Training
Training for marketing teams, affiliates and creators on advertising codes and responsible-gambling practice
Compliance & Responsible Marketing
Regulatory Change Monitoring
Tracking of new advertising rules and regulator guidance in your markets, with clear impact notes for marketing
Compliance & Responsible Marketing
Marketing Compliance Approval Workflow
Design of a review and sign-off workflow that moves campaigns from brief to launch with clear owners, versions and evidence
Compliance & Responsible Marketing
Responsible Marketing Policy Framework
A written responsible marketing policy and supporting standards that turn regulator rules and your values into daily guidance
Compliance & Responsible Marketing
Malta Multi-Market Compliance Framework
A compliance framework for Malta-based marketing teams running campaigns across many markets under an MGA licence and local rules
Compliance & Responsible Marketing
France ANJ Advertising Strategy Support
Support preparing the annual advertising strategy French operators submit to the ANJ, with evidence from your marketing plans
B2B Marketing Compliance
Compliance support for studios, platforms and suppliers whose game art, sales claims and operator marketing kits reach regulated markets.
Compliance & Responsible Marketing
Game Studio Marketing Compliance Review
Compliance reviews of studio trailers, social content and release campaigns that reach players in regulated markets
Compliance & Responsible Marketing
Game Theme & Art Age-Appeal Review
Early review of game themes, names, characters and symbols for youth appeal, so operators in strict markets can promote them
Compliance & Responsible Marketing
Operator Marketing Kit Compliance Review
Compliance checks on the promo kits, banners and copy that studios and platforms supply to operators, with market variants
Compliance & Responsible Marketing
B2B Sales Claims Compliance Review
A review of platform and supplier sales claims about licences, certifications, market coverage and compliance features
Compliance & Responsible Marketing
Trade Show Compliance Review
Compliance checks for booths, demo play, giveaways and event content at industry trade shows in regulated jurisdictions
Compliance & Responsible Marketing
Supplier Licence Marketing Review
Checks that supplier marketing matches licensing and registration status in markets such as Romania, Ontario and US states
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