Compliance & Responsible Marketing
Sports Sponsorship Compliance Review
A review of club, league and event sponsorships for kit placement, youth exposure, broadcast visibility and market rules

Compliance & Responsible Marketing · Sponsorship & Sports Partnerships
Vetting of athletes, celebrities and brand ambassadors against the markets that restrict or ban their use in gambling marketing
Athletes and celebrities are among the most restricted assets in gambling marketing: Ontario, the Netherlands, Germany and others limit their use, and the UK judges them by their appeal to under-18s. We assess each proposed or existing ambassador by market, covering the age profile of their fans, social following, role-model status and team or league rules, and advise where they can appear and in what role.
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Compliance & Responsible Marketing
A review of club, league and event sponsorships for kit placement, youth exposure, broadcast visibility and market rules
Compliance & Responsible Marketing
UK sponsorship activation planned around the sports-sector gambling sponsorship code, Premier League shirt changes and CAP rules
Compliance & Responsible Marketing
Support for Dutch licensees unwinding or reshaping sponsorships as the Netherlands phases out gambling sponsorship
Compliance & Responsible Marketing
German sponsorship activations reviewed against State Treaty rules on athletes, live-broadcast betting ads and whitelisted brands
Compliance & Responsible Marketing
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Compliance & Responsible Marketing
Compliance reviews for esports team, tournament and league sponsorships, where players and fans may be under 18