SEO & Organic Growth
Spanish SEO for Spain & Latin America
Separate Spanish keyword strategies for Spain, Mexico, Colombia, Peru and Argentina, each tied to the site licensed there
Europe
Marketing in Spain
A large regulated market with tight rules on commercial communications. Search, CRM and content in Spanish do most of the heavy lifting.
- Regulator
- Dirección General de Ordenación del Juego (DGOJ)
- Languages
- Spanish, Catalan
- Currency
- EUR
- Region
- Europe
What shapesmarketing in Spain
- Commercial communications and bonuses are closely regulated
- Only operators licensed by the DGOJ may advertise
- Local-language content and payment methods drive conversion
Rules change. Every plan is checked against the regulator's current requirements with your compliance team — we are a marketing agency, not a law firm.
- Regulator
- Dirección General de Ordenación del Juego (DGOJ)
- Languages
- Spanish, Catalan
- Currency
- EUR
- Region
- Europe
24 servicesbuilt for Spain
Specific to this market — any service in the catalog can also be planned for it.
SEO & Organic Growth
Spain DGOJ Market SEO
Spanish and Catalan SEO for DGOJ-licensed brands, with promotional content written to Spain's commercial communications rules
Paid Media & Programmatic
Spain Paid Media Plan
A paid media plan for DGOJ-licensed operators that works within Spain's royal decree on commercial communications for gambling
Affiliate Marketing
Spain Affiliate Communications Compliance
Keep Spanish partners within DGOJ rules on commercial communications, which apply to affiliates promoting licensed brands
Social Media & Communities
Spanish Social Desk under DGOJ Rules
Spanish and Catalan social for DGOJ-licensed brands, built around Spain's strict rules on commercial communications
Streamers & Influencers
Spanish Creator Content Under DGOJ Rules
Creator activity for DGOJ-licensed operators, planned around Spain's strict rules on commercial communications and public figures
Content & Localization
Spanish Localisation for Spain
Castilian Spanish localisation that follows DGOJ rules on commercial communications, with optional Catalan versions
CRM, Retention & VIP
Spanish Risky-Play Communication Rules
CRM for DGOJ-licensed brands that applies Spain's rules on promotions to young adults and players showing risky play
CRM, Retention & VIP
Young Adult Player Protection in CRM
Stricter CRM rules for young adult players in markets that require extra protection for that age group
Conversion & UX
Spanish DNI/NIE Verification Journey
Spanish registration and verification journeys for DGOJ licensees, with DNI or NIE checks, RGIAJ screening and local payments
Analytics & Tracking
GDPR Analytics & Tracking Compliance Audit
A review of tags, cookies, data flows and legal bases across your analytics and ad stack against GDPR and ePrivacy rules
Analytics & Tracking
Spain Commercial Communications Reporting
Reporting for DGOJ-licensed brands that records commercial communications, audiences and bonus eligibility in Spain
PR & Reputation
Spain Sports & Business Media Relations
Spanish and Catalan-language media relations for DGOJ-licensed brands within Spain's rules on commercial communications
Brand & Creative Studio
Spain Brand Localisation in Spanish & Catalan
Brand adaptation for DGOJ-licensed operators in Castilian Spanish and Catalan, reflecting Spain's tight commercial communication rules
Crypto & Web3 Growth
MiCA Marketing Communications Review
Review of marketing by crypto payment and wallet providers against MiCA rules on crypto-asset marketing communications in the EU
Crypto & Web3 Growth
EU Stablecoin Support Change Comms
Communications for crypto payment providers changing the stablecoins they support for EU customers under MiCA
App & Mobile Growth
Spain DGOJ App Launch Plan
App launch planning for DGOJ-licensed operators on .es domains, shaped by Spain's rules on commercial communications
App & Mobile Growth
App Consent Management for EEA & UK
Consent management inside apps for European and UK players, so analytics and ad SDKs respect players' choices
Strategy & Market Entry
Spain Market Entry Marketing Plan
An entry plan for DGOJ-licensed brands, built around Spain's tight rules on commercial communications and bonuses
Strategy & Market Entry
Iberian Expansion Marketing Strategy
A two-market plan for Spain and Portugal that shares football-led assets while respecting separate regulators and languages
Strategy & Market Entry
Spain Marketing Strategy Audit
An audit of Spanish marketing against DGOJ commercial communication rules, with search and CRM opportunities prioritised
Compliance & Responsible Marketing
Self-Exclusion Register Suppression Check
Testing that national self-exclusion registers such as GAMSTOP, Spelpaus, ROFUS, CRUKS, OASIS and RGIAJ suppress all marketing
Compliance & Responsible Marketing
Spain Commercial Communications Compliance
A DGOJ-focused compliance programme for Spanish marketing under the royal decree on commercial communications for gambling
Sportsbook & Live Events
La Liga Season Programme (Spain)
A La Liga season programme for DGOJ-licensed operators, built on search, CRM and owned media where advertising is tightly limited
Every channel, planned for Spain
SEO & Organic Growth118 servicesPaid Media & Programmatic118 servicesAffiliate Marketing117 servicesSocial Media & Communities119 servicesStreamers & Influencers114 servicesContent & Localization118 servicesCRM, Retention & VIP120 servicesConversion & UX117 servicesAnalytics & Tracking117 servicesPR & Reputation118 servicesBrand & Creative Studio118 servicesCrypto & Web3 Growth119 servicesApp & Mobile Growth120 servicesStrategy & Market Entry118 servicesCompliance & Responsible Marketing117 servicesSportsbook & Live Events115 servicesLaunching or growing in Spain?
Tell us your licence, products and goals — we'll reply with a plan and a custom quote.