Analytics & Tracking
Consent Rate Analytics & CMP Set-Up
Consent management and Google consent mode configured properly, with consent rates measured by market and device

Analytics & Tracking · Privacy, Consent & Data Governance
A review of tags, cookies, data flows and legal bases across your analytics and ad stack against GDPR and ePrivacy rules
Gambling data attracts close attention from data protection authorities, and marketing tags are a common weak point. We scan sites and apps for cookies and tags firing before consent, map which personal data flows to which vendor and on what legal basis, and check retention, transfers and data subject request handling for analytics data. Findings are prioritised by risk, with practical fixes for each market.
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Analytics & Tracking
Consent management and Google consent mode configured properly, with consent rates measured by market and device
Analytics & Tracking
Ownership, definitions, access rules and retention schedules for marketing and player data, documented and enforced
Analytics & Tracking
Automated checks that GAMSTOP, Spelpaus and ROFUS exclusions are applied to every CRM list, ad audience and data sync
Analytics & Tracking
Behavioural markers of harm modelled from play and payment data, feeding duty-of-care teams and suppressing marketing
Analytics & Tracking
Audience measurement for French sports betting and poker brands, configured to CNIL guidance and ready for ANJ reviews
Analytics & Tracking
Analytics for Germany built around TDDDG consent rules, EU hosting and privacy-first tools such as Matomo or Piwik PRO