SEO & Organic Growth
France Sports Betting & Poker SEO
French SEO for ANJ-licensed sportsbooks, racing and poker brands, with online casino left out because France doesn't license it
Europe
Marketing in France
Online sports betting, horse racing and poker are licensed; online casino games are not. Strong brands in sport and poker compete on trust and product.
- Regulator
- Autorité nationale des jeux (ANJ)
- Languages
- French
- Currency
- EUR
- Region
- Europe
What shapesmarketing in France
- Licences cover sports betting, horse-race betting and poker — not online casino
- The ANJ reviews operators' advertising strategies each year
- Sponsorship and sports partnerships are important levers
Rules change. Every plan is checked against the regulator's current requirements with your compliance team — we are a marketing agency, not a law firm.
- Regulator
- Autorité nationale des jeux (ANJ)
- Languages
- French
- Currency
- EUR
- Region
- Europe
24 servicesbuilt for France
Specific to this market — any service in the catalog can also be planned for it.
Paid Media & Programmatic
France Media Plan for Sports Betting & Poker
A paid media plan for ANJ-licensed sports betting and poker brands, aligned with the annual advertising strategy the ANJ reviews
Affiliate Marketing
France Sports Betting & Poker Affiliates
Affiliate programmes for ANJ-licensed sportsbook, horse racing and poker brands, with no casino promotion to French players
Social Media & Communities
French Social Desk for Betting & Poker
French social for ANJ-licensed sports betting, horse racing and poker brands, with no online casino content
Streamers & Influencers
French Poker & Betting Creator Programme
French-language poker and sports betting creator content for ANJ-licensed brands, with no online casino promotion
Content & Localization
French Localisation for France & Ontario
French localisation for ANJ-licensed sports, racing and poker brands and Canadian French for Ontario operators
CRM, Retention & VIP
French Sports Betting & Poker CRM
CRM for ANJ-licensed sportsbooks and poker rooms, built around France's rules on commercial offers and excessive play
Conversion & UX
French Provisional Account Journey
Journeys for ANJ-licensed sportsbooks and poker rooms that guide players from a provisional account to full verification
Analytics & Tracking
Horse Racing Betting Analytics
Racing-specific analytics for fixed-odds and pool betting, from race-day demand and each-way bets to festival campaigns
Analytics & Tracking
GDPR Analytics & Tracking Compliance Audit
A review of tags, cookies, data flows and legal bases across your analytics and ad stack against GDPR and ePrivacy rules
Analytics & Tracking
France CNIL-Aligned Audience Measurement
Audience measurement for French sports betting and poker brands, configured to CNIL guidance and ready for ANJ reviews
PR & Reputation
France Launch PR for Betting & Poker
French launch communications for ANJ-licensed sports betting, horse racing and poker brands, aligned with your advertising strategy
Brand & Creative Studio
France Sportsbook & Poker Brand Adaptation
French brand adaptation for ANJ-licensed sports betting, horse racing and poker brands, with mandatory warnings and no casino cues
Crypto & Web3 Growth
MiCA Marketing Communications Review
Review of marketing by crypto payment and wallet providers against MiCA rules on crypto-asset marketing communications in the EU
Crypto & Web3 Growth
EU Stablecoin Support Change Comms
Communications for crypto payment providers changing the stablecoins they support for EU customers under MiCA
App & Mobile Growth
France ANJ Betting & Poker App Launch
Launch plans for ANJ-licensed sports betting and poker apps in a market where online casino games are not licensed
App & Mobile Growth
App Consent Management for EEA & UK
Consent management inside apps for European and UK players, so analytics and ad SDKs respect players' choices
Strategy & Market Entry
France Sportsbook & Poker Market Entry Plan
An ANJ-aligned entry plan for sports betting, horse racing and poker brands, as online casino games are not licensed in France
Compliance & Responsible Marketing
France Influencer Gambling Compliance
Creator campaigns in France planned around the influencer marketing law and ANJ guidance on gambling promotion and young audiences
Compliance & Responsible Marketing
France ANJ Warning Message Compliance
French sports betting, racing and poker ads checked for the mandatory warning message, helpline reference and ANJ guidance
Compliance & Responsible Marketing
France ANJ Advertising Strategy Support
Support preparing the annual advertising strategy French operators submit to the ANJ, with evidence from your marketing plans
Sportsbook & Live Events
Rugby World Cup & Six Nations Campaigns
Rugby campaigns for the Six Nations and the Rugby World Cup in the markets where rugby drives real betting interest
Sportsbook & Live Events
Ligue 1 & Top 14 Programme (France)
A French sports betting programme across Ligue 1 and Top 14 rugby, built to stand up to the ANJ's annual review of advertising strategy
Sportsbook & Live Events
Horse Racing & Trotting Campaigns (France)
Campaigns for ANJ-licensed horse race betting, built around trotting, flat racing highlights and French pool betting culture
Every channel, planned for France
SEO & Organic Growth118 servicesPaid Media & Programmatic118 servicesAffiliate Marketing117 servicesSocial Media & Communities119 servicesStreamers & Influencers114 servicesContent & Localization118 servicesCRM, Retention & VIP120 servicesConversion & UX117 servicesAnalytics & Tracking117 servicesPR & Reputation118 servicesBrand & Creative Studio118 servicesCrypto & Web3 Growth119 servicesApp & Mobile Growth120 servicesStrategy & Market Entry118 servicesCompliance & Responsible Marketing117 servicesSportsbook & Live Events115 servicesLaunching or growing in France?
Tell us your licence, products and goals — we'll reply with a plan and a custom quote.