Analytics & Tracking
Sportsbook Bet Slip & In-Play Analytics
Product analytics for the bet slip, bet builder, cash-out and in-play journeys that decide how many bets actually get placed
Analytics & Tracking · Vertical & Product Analytics
Horse RacingBetting Analytics
Racing-specific analytics for fixed-odds and pool betting, from race-day demand and each-way bets to festival campaigns
Racing bettors behave differently from football bettors: demand peaks minutes before the off, each-way and multiple bets are common, and big festivals dominate the calendar. We model race-day demand by meeting and time, separate fixed-odds and pool betting where you offer both, and measure festival campaigns against a racing-specific baseline in the UK, Ireland, France and South Africa.
What you get
- ◆Race-day demand curves
- ◆Fixed-odds and pool betting split
- ◆Each-way and multiple bet analysis
- ◆Festival campaign measurement
- ◆Racing calendar for marketing
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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