Analytics & Tracking
Casino Lobby & Game Discovery Analytics
Analytics that show how players find games in your casino lobby, from tiles and search to categories and recommendations
Analytics & Tracking · Vertical & Product Analytics
Sportsbook Bet Slip& In-Play Analytics
Product analytics for the bet slip, bet builder, cash-out and in-play journeys that decide how many bets actually get placed
Bets are lost to odds changes, rejected stakes, slow in-play acceptance and confusing bet builders. We instrument bet slip additions, edits, rejections and placements with reasons, analyse bet builder and cash-out usage by sport, and measure in-play acceptance delays against abandonment. Marketing learns which markets and features to promote, and product gets a prioritised fix list.
What you get
- ◆Bet slip event instrumentation
- ◆Rejection and odds-change analysis
- ◆Bet builder and cash-out usage
- ◆In-play acceptance delay impact
- ◆Prioritised product fix list
For
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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Esports Betting Audience & Event Analytics
Analytics for esports betting that link title, tournament and stream activity to adult bettor acquisition and engagement
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Fantasy Contest & League Analytics
Analytics for daily and season-long fantasy platforms covering contest fill, lineup activity, referrals and season retention
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Poker Tournament & Liquidity Analytics
Tournament series, satellite and cash game analytics that show where player liquidity comes from and where it runs thin
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Lottery Jackpot & Draw Demand Analytics
Demand models linking ticket sales to jackpot size and rollovers, so lottery marketing plans spend around the draws that matter
Analytics & Tracking
Game Release Performance Analytics
Performance reporting for slot and live game studios, combining aggregator and operator data by game, market and placement