Analytics & Tracking
Sportsbook Bet Slip & In-Play Analytics
Product analytics for the bet slip, bet builder, cash-out and in-play journeys that decide how many bets actually get placed
Analytics & Tracking · Vertical & Product Analytics
Casino Lobby & GameDiscovery Analytics
Analytics that show how players find games in your casino lobby, from tiles and search to categories and recommendations
The lobby is a casino's shop window, yet tile positions and categories are often set by habit. We track impressions, clicks, searches and game launches by lobby position, measure launch-to-real-money conversion and early retention by game and provider, and test lobby layouts with product teams. Campaign landing pages can then deep link to the games that convert best for each audience.
What you get
- ◆Lobby impression and click tracking
- ◆Search and category usage analysis
- ◆Game launch-to-play conversion
- ◆Lobby layout test design
- ◆Game recommendations for campaigns
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
More in Vertical & Product Analytics
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Esports Betting Audience & Event Analytics
Analytics for esports betting that link title, tournament and stream activity to adult bettor acquisition and engagement
Analytics & Tracking
Fantasy Contest & League Analytics
Analytics for daily and season-long fantasy platforms covering contest fill, lineup activity, referrals and season retention
Analytics & Tracking
Poker Tournament & Liquidity Analytics
Tournament series, satellite and cash game analytics that show where player liquidity comes from and where it runs thin
Analytics & Tracking
Lottery Jackpot & Draw Demand Analytics
Demand models linking ticket sales to jackpot size and rollovers, so lottery marketing plans spend around the draws that matter
Analytics & Tracking
Game Release Performance Analytics
Performance reporting for slot and live game studios, combining aggregator and operator data by game, market and placement