Vertical &Product Analytics

Analytics & Tracking

Sportsbook Bet Slip & In-Play Analytics

Product analytics for the bet slip, bet builder, cash-out and in-play journeys that decide how many bets actually get placed

Analytics & Tracking

Casino Lobby & Game Discovery Analytics

Analytics that show how players find games in your casino lobby, from tiles and search to categories and recommendations

Analytics & Tracking

Esports Betting Audience & Event Analytics

Analytics for esports betting that link title, tournament and stream activity to adult bettor acquisition and engagement

Analytics & Tracking

Fantasy Contest & League Analytics

Analytics for daily and season-long fantasy platforms covering contest fill, lineup activity, referrals and season retention

Analytics & Tracking

Poker Tournament & Liquidity Analytics

Tournament series, satellite and cash game analytics that show where player liquidity comes from and where it runs thin

Analytics & Tracking

Lottery Jackpot & Draw Demand Analytics

Demand models linking ticket sales to jackpot size and rollovers, so lottery marketing plans spend around the draws that matter

Analytics & Tracking

Game Release Performance Analytics

Performance reporting for slot and live game studios, combining aggregator and operator data by game, market and placement

Analytics & Tracking

Crypto Deposit & Wallet Analytics

Analytics for crypto casinos covering coin and network mix, wallet funnels, confirmation times and fiat-equivalent value

Analytics & Tracking

Free Bet & Odds Boost Analytics

Measurement of free bets, odds boosts and bet builder offers on incremental handle, margin cost and retained bettors

Analytics & Tracking

Horse Racing Betting Analytics

Racing-specific analytics for fixed-odds and pool betting, from race-day demand and each-way bets to festival campaigns