Analytics & Tracking
Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
Analytics & Tracking
Attribution &Incrementality
Attribution models, mix modelling and controlled experiments that show what each channel really adds, not just what it touched last.
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10 services
10 Attribution & Incrementality services
Analytics & Tracking
Geo-Lift & Conversion Lift Testing
Controlled geo experiments and platform lift studies that measure how many depositing players a channel truly adds
Analytics & Tracking
US State-Launch Measurement
Measurement frameworks for sportsbook launches in newly legal states, separating launch buzz from the real effect of each channel
Analytics & Tracking
In-House MMM with Robyn or Meridian
An open-source marketing mix model built on Robyn or Meridian and handed over so your own analysts can run it
Analytics & Tracking
TV & Sponsorship Attribution
Spot-level TV response analysis and sponsorship measurement that link broadcast and club deals to searches, sign-ups and deposits
Analytics & Tracking
Streamer & Creator Attribution
Measurement of streamer, creator and podcast partnerships that goes beyond promo codes to real deposits and retained players
Analytics & Tracking
Italy Organic & Owned-Channel Attribution
Attribution for Italy, where the advertising ban leaves search, app stores, CRM and direct demand to carry growth
Analytics & Tracking
Netherlands Targeted-Campaign Measurement
Measurement for the Dutch market that shows targeted campaigns reached the intended adult audience and what they returned
Analytics & Tracking
Fixture-Adjusted Sportsbook Attribution
Attribution and forecasting that control for the fixture calendar, so a tournament spike isn't credited to whichever channel ran that week
Analytics & Tracking
Crypto Casino Community Attribution
Attribution for crypto-native acquisition through Telegram, Discord, crypto media and referral links, where ad platforms see little
More in Analytics & Tracking
Tracking Implementation10Affiliate & Partner Tracking9App & Mobile Measurement9Data Warehouse & Pipelines10Dashboards & BI10Player Value Modelling9Funnel, CRM & Bonus Analytics10Vertical & Product Analytics10Privacy, Consent & Data Governance10Fraud & Bonus-Abuse Analytics9Market Reporting & Research11
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