Analytics & Tracking
Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
Analytics & Tracking · Attribution & Incrementality
US State-LaunchMeasurement
Measurement frameworks for sportsbook launches in newly legal states, separating launch buzz from the real effect of each channel
A new state launch combines pent-up demand, heavy media and fierce competition, which makes channel impact hard to read. We set pre-launch baselines, use neighbouring or later-launching states as comparisons where the design allows, and adjust for TV markets that cross state borders. The findings give you a tested playbook for the next state rather than a guess.
What you get
- ◆Pre-launch baseline and KPI framework
- ◆Comparison-state test design
- ◆Cross-border TV market adjustments
- ◆Launch-window channel contribution report
- ◆Playbook for future state launches
Built for
For
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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