Analytics & Tracking
GA4 & Tag Manager Implementation
Clean GA4 and Google Tag Manager setup with iGaming events, from registration and KYC to deposits and bets
ProjectQuick win
Analytics & Tracking
Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
Last-click attribution undervalues brand, streamers and TV. We build attribution that combines tracked paths, incrementality tests and marketing mix modelling to show each channel's real contribution. Budget recommendations follow directly from the model.
What you get
- ◆Attribution approach and data audit
- ◆Multi-touch attribution model
- ◆Marketing mix model
- ◆Incrementality test designs
- ◆Budget allocation recommendations
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Analytics & Tracking
Server-Side Tracking & Conversion APIs
Server-side tagging and conversion APIs that keep measurement accurate as browsers and ad blockers cut client-side data
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Analytics & Tracking
Postback & S2S Tracking Setup
Server-to-server postbacks between your platform, affiliate software and ad networks for accurate conversion data
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