Analytics & Tracking
Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
Analytics & Tracking · Attribution & Incrementality
In-House MMM withRobyn or Meridian
An open-source marketing mix model built on Robyn or Meridian and handed over so your own analysts can run it
Some operators want mix modelling they own rather than a black-box report. We build a model in Meta's Robyn or Google's Meridian on your spend, organic, fixture and back-office data, calibrate it with incrementality test results and document every modelling choice. Your analysts are trained to refresh it, and we can stay on as reviewers.
What you get
- ◆Data preparation and feature pipeline
- ◆Robyn or Meridian model build
- ◆Calibration with lift test results
- ◆Scenario and budget planner
- ◆Handover training and documentation
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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