Analytics & Tracking
Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit

Analytics & Tracking · Attribution & Incrementality
Measurement of streamer, creator and podcast partnerships that goes beyond promo codes to real deposits and retained players
Creator traffic often arrives later, on another device or by typing the brand name, so tracked links undercount it. We combine unique links, post-stream traffic, brand search uplift and registration survey answers, then compare cohort quality by creator. Where bonus codes are restricted by local rules, measurement relies on non-incentive signals instead.
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Analytics & Tracking
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
Analytics & Tracking
Controlled geo experiments and platform lift studies that measure how many depositing players a channel truly adds
Analytics & Tracking
Measurement frameworks for sportsbook launches in newly legal states, separating launch buzz from the real effect of each channel
Analytics & Tracking
An open-source marketing mix model built on Robyn or Meridian and handed over so your own analysts can run it
Analytics & Tracking
Spot-level TV response analysis and sponsorship measurement that link broadcast and club deals to searches, sign-ups and deposits
Analytics & Tracking
Attribution for Italy, where the advertising ban leaves search, app stores, CRM and direct demand to carry growth