Analytics & Tracking
Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
Analytics & Tracking · Attribution & Incrementality
TV & SponsorshipAttribution
Spot-level TV response analysis and sponsorship measurement that link broadcast and club deals to searches, sign-ups and deposits
TV spots and sponsorships rarely leave a click trail. We match spot logs to minute-level web and app traffic to estimate immediate response, track brand search and direct traffic around sponsored fixtures, and feed longer-term effects into mix modelling. Creative, daypart and channel comparisons show which placements earn their keep.
What you get
- ◆Spot log and traffic matching
- ◆Immediate response by spot and daypart
- ◆Sponsored fixture uplift analysis
- ◆Brand search and direct traffic tracking
- ◆Inputs to mix modelling
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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