Analytics & Tracking
Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
Analytics & Tracking · Attribution & Incrementality
Italy Organic &Owned-Channel Attribution
Attribution for Italy, where the advertising ban leaves search, app stores, CRM and direct demand to carry growth
Under the Dignity Decree, paid gambling advertising is off the table in Italy, so attribution mostly has to measure organic and owned channels. We separate brand from non-brand organic demand, measure app store and CRM contribution, and track how product changes and reactivation programmes move deposits. Reporting is built for ADM-licensed brands, in Italian where teams need it.
What you get
- ◆Organic brand and non-brand demand split
- ◆App store and CRM contribution model
- ◆Direct and returning player analysis
- ◆Product change impact tracking
- ◆Italian-language reporting
Built for
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
More in Attribution & Incrementality
See allAnalytics & Tracking
Geo-Lift & Conversion Lift Testing
Controlled geo experiments and platform lift studies that measure how many depositing players a channel truly adds
Analytics & Tracking
US State-Launch Measurement
Measurement frameworks for sportsbook launches in newly legal states, separating launch buzz from the real effect of each channel
Analytics & Tracking
In-House MMM with Robyn or Meridian
An open-source marketing mix model built on Robyn or Meridian and handed over so your own analysts can run it
Analytics & Tracking
TV & Sponsorship Attribution
Spot-level TV response analysis and sponsorship measurement that link broadcast and club deals to searches, sign-ups and deposits
Analytics & Tracking
Streamer & Creator Attribution
Measurement of streamer, creator and podcast partnerships that goes beyond promo codes to real deposits and retained players