Analytics & Tracking
Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
Analytics & Tracking · Attribution & Incrementality
Geo-Lift & ConversionLift Testing
Controlled geo experiments and platform lift studies that measure how many depositing players a channel truly adds
We design matched-region or synthetic-control geo tests, and run conversion lift studies on platforms that offer them, using deposits and NGR from your back office as the outcome rather than platform-reported conversions. Test length, regions and holdouts are planned for statistical power before any spend moves. Results come with confidence intervals and a plain recommendation.
What you get
- ◆Test design and power analysis
- ◆Region selection or holdout set-up
- ◆Platform lift study configuration
- ◆Back-office outcome measurement
- ◆Results readout with recommendation
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
More in Attribution & Incrementality
See allAnalytics & Tracking
US State-Launch Measurement
Measurement frameworks for sportsbook launches in newly legal states, separating launch buzz from the real effect of each channel
Analytics & Tracking
In-House MMM with Robyn or Meridian
An open-source marketing mix model built on Robyn or Meridian and handed over so your own analysts can run it
Analytics & Tracking
TV & Sponsorship Attribution
Spot-level TV response analysis and sponsorship measurement that link broadcast and club deals to searches, sign-ups and deposits
Analytics & Tracking
Streamer & Creator Attribution
Measurement of streamer, creator and podcast partnerships that goes beyond promo codes to real deposits and retained players
Analytics & Tracking
Italy Organic & Owned-Channel Attribution
Attribution for Italy, where the advertising ban leaves search, app stores, CRM and direct demand to carry growth