Analytics & Tracking
Player Behaviour Analytics
Cohort, product and behaviour analysis that explains how players find, play and stay across casino and sportsbook
Analytics & Tracking
Player Value Modelling
LTV, churn, segmentation and payback models that show what players are worth by source, market and product, and feed that value back into buying.
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9 services
9 Player Value Modelling services
Analytics & Tracking
Predictive Player LTV Modelling
Models that predict each new player's lifetime value from early behaviour, so channels are judged in weeks rather than months
Analytics & Tracking
Churn Prediction Modelling
Churn definitions and propensity scores tailored to casino and sportsbook rhythms, feeding timely, relevant retention journeys
Analytics & Tracking
Behavioural Player Segmentation
Data-driven player segments based on product mix, frequency and value, giving CRM, product and acquisition a shared language
Analytics & Tracking
Value-Based Bidding Signal Design
Player value signals sent to Google and Meta so bidding algorithms chase valuable depositors instead of cheap registrations
Analytics & Tracking
Cohort Payback & Break-Even Analysis
Payback curves by channel, market and month that include bonus cost, gaming taxes and commissions, not just deposits
Analytics & Tracking
Sportsbook Bettor Value Modelling
Bettor value models built on handle and theoretical margin rather than lucky or unlucky results, so good cohorts aren't cut
Analytics & Tracking
Poker Player Value & Rake Modelling
Poker value models that weigh rake, rakeback cost and each player's contribution to healthy table liquidity
Analytics & Tracking
Casino Theo & Player Value Modelling
Casino value models that use theoretical win from turnover and RTP, adjusted for bonus cost and jackpot contributions
More in Analytics & Tracking
Tracking Implementation10Attribution & Incrementality10Affiliate & Partner Tracking9App & Mobile Measurement9Data Warehouse & Pipelines10Dashboards & BI10Funnel, CRM & Bonus Analytics10Vertical & Product Analytics10Privacy, Consent & Data Governance10Fraud & Bonus-Abuse Analytics9Market Reporting & Research11
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