Analytics & Tracking
Player Behaviour Analytics
Cohort, product and behaviour analysis that explains how players find, play and stay across casino and sportsbook
Analytics & Tracking · Player Value Modelling
Poker Player Value& Rake Modelling
Poker value models that weigh rake, rakeback cost and each player's contribution to healthy table liquidity
In poker, a player's worth is more than the rake they pay, because recreational players keep games attractive for everyone else. We model net rake after rakeback and promotions, tournament versus cash game value, and liquidity contribution by stake and time of day. Marketing gets clear guidance on which player types to acquire and which ecosystems to protect.
What you get
- ◆Net rake and rakeback cost model
- ◆Cash game and tournament value split
- ◆Liquidity contribution scoring
- ◆Player type acquisition guidance
- ◆Ecosystem health indicators
For
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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