Analytics & Tracking
Player Behaviour Analytics
Cohort, product and behaviour analysis that explains how players find, play and stay across casino and sportsbook
Analytics & Tracking · Player Value Modelling
Value-Based BiddingSignal Design
Player value signals sent to Google and Meta so bidding algorithms chase valuable depositors instead of cheap registrations
Ad platforms optimise towards whatever you tell them is valuable. We design value bands from predicted LTV, choose when to send them within platform conversion windows, and implement them through conversion APIs and offline imports without sharing raw player data. Bid strategy tests then measure the effect on cohort value against your current set-up.
What you get
- ◆Predicted value band design
- ◆Signal timing and window strategy
- ◆Conversion API and import implementation
- ◆Privacy review of shared values
- ◆Bid strategy test and readout
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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