Analytics & Tracking
Player Behaviour Analytics
Cohort, product and behaviour analysis that explains how players find, play and stay across casino and sportsbook
Analytics & Tracking · Player Value Modelling
Cohort Payback &Break-Even Analysis
Payback curves by channel, market and month that include bonus cost, gaming taxes and commissions, not just deposits
Payback looks very different once gaming taxes, bonus costs, payment fees and affiliate commissions come off the top. We build net revenue cohorts by acquisition month, channel and market, calculate break-even points with the costs finance recognises, and project immature cohorts forward. The analysis sets target CPA levels per channel and market.
What you get
- ◆Net revenue cohort tables
- ◆Tax, bonus and fee cost allocation
- ◆Payback curves by channel and market
- ◆Projection of immature cohorts
- ◆Target CPA recommendations
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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