Analytics & Tracking
Player Behaviour Analytics
Cohort, product and behaviour analysis that explains how players find, play and stay across casino and sportsbook
Analytics & Tracking · Player Value Modelling
Churn PredictionModelling
Churn definitions and propensity scores tailored to casino and sportsbook rhythms, feeding timely, relevant retention journeys
A sportsbook player who takes the summer off is not the same as a casino player who stops logging in. We define churn per product and player type, build propensity models that flag rising risk, and pass scores to CRM with the drivers behind them. Players showing harm markers are routed to safer-gambling processes, never to reactivation offers.
What you get
- ◆Product-specific churn definitions
- ◆Churn propensity model
- ◆Risk drivers per segment
- ◆CRM score integration
- ◆Retention journey test plan
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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