Analytics & Tracking
Player Behaviour Analytics
Cohort, product and behaviour analysis that explains how players find, play and stay across casino and sportsbook
Analytics & Tracking · Player Value Modelling
Sportsbook BettorValue Modelling
Bettor value models built on handle and theoretical margin rather than lucky or unlucky results, so good cohorts aren't cut
A cohort that won big during a tournament can look worthless on actual GGR while being genuinely valuable. We model expected value from handle, bet type mix and theoretical margin, separate recreational bettors from those who consistently beat closing prices, and forecast value through the fixture calendar. Acquisition decisions then rest on expected profit rather than short-term variance.
What you get
- ◆Expected value model from handle and margin
- ◆Bet type and sport mix features
- ◆Bettor profile classification
- ◆Fixture-aware value forecast
- ◆Channel value comparison
For
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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