Analytics & Tracking
GA4 & Tag Manager Implementation
Clean GA4 and Google Tag Manager setup with iGaming events, from registration and KYC to deposits and bets
ProjectQuick win
Analytics & Tracking
Player Behaviour Analytics
Cohort, product and behaviour analysis that explains how players find, play and stay across casino and sportsbook
We analyse cohorts by source, market and first product, cross-sell between casino and sportsbook, game preferences and deposit patterns. Findings feed acquisition, CRM and product decisions. The same analysis can surface markers of harmful play so your safer-gambling team can act early.
What you get
- ◆Cohort and retention analysis
- ◆Product and cross-sell analysis
- ◆Game preference insights
- ◆Harm-marker flags for your RG team
- ◆Quarterly insight report
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Server-Side Tracking & Conversion APIs
Server-side tagging and conversion APIs that keep measurement accurate as browsers and ad blockers cut client-side data
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Analytics & Tracking
Postback & S2S Tracking Setup
Server-to-server postbacks between your platform, affiliate software and ad networks for accurate conversion data
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