Analytics & Tracking
Player Behaviour Analytics
Cohort, product and behaviour analysis that explains how players find, play and stay across casino and sportsbook
Analytics & Tracking · Player Value Modelling
Casino Theo & PlayerValue Modelling
Casino value models that use theoretical win from turnover and RTP, adjusted for bonus cost and jackpot contributions
Casino GGR is noisy at player and cohort level because of volatility and occasional big wins. We calculate theoretical win from turnover and each game's return to player, adjust for bonus cost, jackpot contributions and provider fees, and compare it with actual results over time. Live casino and slots are modelled separately because their margins and volatility differ.
What you get
- ◆Theoretical win calculation by game
- ◆Bonus and jackpot cost adjustments
- ◆Theo against actual reconciliation
- ◆Slots and live casino value split
- ◆Player and cohort value tables
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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