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Analytics & Tracking

Dashboards & BI

Dashboards in the BI tools your teams already use, with metrics such as GGR, NGR, FTDs, CAC and payback defined once and reused everywhere.
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10 services

10 Dashboards & BI services

Analytics & Tracking

BI Dashboards: LTV, CAC & ROI

Executive and channel dashboards that tie spend to player lifetime value, acquisition cost and return by cohort

ProjectEnterprise
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Analytics & Tracking

Looker Studio Marketing Dashboards

Shareable Looker Studio dashboards for GA4, Google Ads and back-office data, built to stay quick as data volumes grow

Quick winProject
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Analytics & Tracking

Power BI Reporting for iGaming

Power BI models and reports for operators on the Microsoft stack, with row-level security by brand, market and licence

EnterpriseProject
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Analytics & Tracking

Tableau Dashboards & Governance

Tableau dashboards on certified data sources, so marketing analysts can explore freely without creating conflicting numbers

EnterpriseRetainer
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Analytics & Tracking

Metabase Self-Service Analytics

Self-hosted Metabase for lean teams that want open-source BI, question-based exploration and embedded partner reporting

Quick winProject
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Analytics & Tracking

Daily Trading & Marketing KPI Dashboard

A morning dashboard of registrations, FTDs, deposits, GGR, NGR and spend against target, with flags on anything unusual

RetainerQuick win
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Analytics & Tracking

Sportsbook Handle, Hold & Margin Dashboard

Sportsbook dashboards showing handle, hold and promotional cost by sport, market and channel, so marketing sees true profit

PerformanceProject
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Analytics & Tracking

Live Casino Lobby & Table Dashboard

Dashboards for live casino occupancy, peak hours, game show engagement and provider mix, linked to acquisition source

ProjectPerformance
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Analytics & Tracking

B2B Pipeline & Marketing Dashboard

Marketing-to-revenue dashboards for studios and platform providers, from trade show leads and campaigns to signed operators

ProjectEnterprise
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Analytics & Tracking

KPI Anomaly Detection & Alerts

Automated detection of unusual swings in deposits, conversion rates, spend and cost per FTD, with alerts that explain what changed

RetainerPerformance
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