Analytics & Tracking
BI Dashboards: LTV, CAC & ROI
Executive and channel dashboards that tie spend to player lifetime value, acquisition cost and return by cohort
Analytics & Tracking · Dashboards & BI
Sportsbook Handle,Hold & Margin Dashboard
Sportsbook dashboards showing handle, hold and promotional cost by sport, market and channel, so marketing sees true profit
Sportsbook GGR swings with results, so marketing decisions based on it alone are unreliable. We build dashboards that separate handle, theoretical margin and actual hold by sport, bet type and pre-match or in-play, and deduct free bet and odds boost costs by acquisition channel. Marketing and trading finally look at the same view of profitable activity.
What you get
- ◆Handle, hold and margin data model
- ◆Sport and bet type breakdowns
- ◆Pre-match and in-play split
- ◆Promotional cost by channel
- ◆Weekly trading and marketing view
For
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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