Analytics & Tracking
GA4 & Tag Manager Implementation
Clean GA4 and Google Tag Manager setup with iGaming events, from registration and KYC to deposits and bets
ProjectQuick win
Analytics & Tracking
BI Dashboards: LTV, CAC & ROI
Executive and channel dashboards that tie spend to player lifetime value, acquisition cost and return by cohort
We connect ad platforms, affiliate software, CRM and your back office into a warehouse and build dashboards in Looker Studio, Power BI, Tableau or Metabase. Metrics such as CAC, LTV, payback and ROI are defined once and used everywhere. Views are built for executives, channel managers and finance.
What you get
- ◆Data source integration plan
- ◆Warehouse and data model setup
- ◆LTV, CAC, payback and ROI definitions
- ◆Executive and channel dashboards
- ◆Team training and documentation
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Analytics & Tracking
Server-Side Tracking & Conversion APIs
Server-side tagging and conversion APIs that keep measurement accurate as browsers and ad blockers cut client-side data
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Analytics & Tracking
Postback & S2S Tracking Setup
Server-to-server postbacks between your platform, affiliate software and ad networks for accurate conversion data
Quick winPerformance