Data Warehouse& Pipelines

Analytics & Tracking

BigQuery Marketing Data Warehouse

A BigQuery warehouse that joins GA4, Google Ads, affiliate and back-office data, with partitioning and cost controls built in

Analytics & Tracking

Snowflake Warehouse for Multi-Brand Groups

Snowflake architecture for groups running several brands and licences, with governed sharing between entities and partners

Analytics & Tracking

dbt Models for Marketing & Player Data

Tested, documented dbt models that define GGR, NGR, FTDs, CAC and cohorts once, so every dashboard uses the same numbers

Analytics & Tracking

Back-Office & PAM Data Integration

Reliable extraction of players, transactions, bonuses and game rounds from your player account management platform

Analytics & Tracking

Ad Spend & Affiliate Cost Pipelines

Automated pipelines that bring spend from every ad platform, affiliate commission and sponsorship into one cost table

Analytics & Tracking

Multi-Currency Reporting Data Model

A currency model for Latin American and African markets that reports in local currency, group currency and constant rates

Analytics & Tracking

Reverse ETL & Audience Activation

Consented warehouse segments synced to CRM and ad platforms, with self-excluded and restricted players suppressed at source

Analytics & Tracking

Real-Time Event Streaming for In-Play

Streaming pipelines that make in-play bets and live table activity available in seconds for dashboards and triggered campaigns

Analytics & Tracking

CDP Implementation: Segment or RudderStack

A customer data platform that collects events once, resolves identities across web and app, and enforces consent everywhere

Analytics & Tracking

Operator Data Feeds for Platform Providers

Standardised analytics exports, APIs and data shares that give your operator clients trustworthy marketing data