Analytics & Tracking
BigQuery Marketing Data Warehouse
A BigQuery warehouse that joins GA4, Google Ads, affiliate and back-office data, with partitioning and cost controls built in
Analytics & Tracking · Data Warehouse & Pipelines
Ad Spend & AffiliateCost Pipelines
Automated pipelines that bring spend from every ad platform, affiliate commission and sponsorship into one cost table
CAC is only accurate if every cost lands in the same place. We connect ad platforms, affiliate software, programmatic partners and manual sponsorship or media invoices through connectors such as Fivetran or Airbyte, normalise campaign naming and currency, and allocate costs to brands and markets. Missing or late cost data triggers an alert rather than a silent gap.
What you get
- ◆Connectors for ad and affiliate sources
- ◆Campaign naming convention and parser
- ◆Currency normalisation
- ◆Manual cost upload process
- ◆Cost completeness alerts
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
More in Data Warehouse & Pipelines
See allAnalytics & Tracking
Snowflake Warehouse for Multi-Brand Groups
Snowflake architecture for groups running several brands and licences, with governed sharing between entities and partners
Analytics & Tracking
dbt Models for Marketing & Player Data
Tested, documented dbt models that define GGR, NGR, FTDs, CAC and cohorts once, so every dashboard uses the same numbers
Analytics & Tracking
Back-Office & PAM Data Integration
Reliable extraction of players, transactions, bonuses and game rounds from your player account management platform
Analytics & Tracking
Multi-Currency Reporting Data Model
A currency model for Latin American and African markets that reports in local currency, group currency and constant rates
Analytics & Tracking
Reverse ETL & Audience Activation
Consented warehouse segments synced to CRM and ad platforms, with self-excluded and restricted players suppressed at source