Analytics & Tracking
BigQuery Marketing Data Warehouse
A BigQuery warehouse that joins GA4, Google Ads, affiliate and back-office data, with partitioning and cost controls built in
Analytics & Tracking · Data Warehouse & Pipelines
dbt Models forMarketing & Player Data
Tested, documented dbt models that define GGR, NGR, FTDs, CAC and cohorts once, so every dashboard uses the same numbers
Metric disputes usually come from several slightly different SQL definitions of the same thing. We build dbt models from raw sources to reporting marts, encode definitions for GGR, NGR, bonus cost, FTDs and cohorts with tests on every critical column, and publish documentation and lineage. Changes go through version control and code review like any other software.
What you get
- ◆Source, staging and mart models
- ◆Metric definitions in code
- ◆Data tests on critical fields
- ◆Documentation and lineage site
- ◆CI workflow for model changes
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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