Funnel, CRM &Bonus Analytics

Analytics & Tracking

Bonus Cost & Promotion ROI Analytics

Analysis of what every welcome offer and promotion really costs and returns, measured on incremental NGR rather than uptake

Analytics & Tracking

CRM Holdout & Incrementality Testing

Universal and campaign-level control groups that show how much extra value CRM journeys create beyond what players do anyway

Analytics & Tracking

Registration-to-Second-Deposit Funnel Analysis

Step-by-step analysis of sign-up, verification, first deposit and second deposit, showing where and why new players drop out

Analytics & Tracking

Loyalty & Gamification Analytics

Measurement of loyalty tiers, missions, tournaments and rewards against engagement, cost and safer-gambling indicators

Analytics & Tracking

Germany Deposit-Limit & Product Rule Analytics

Analytics for Germany that show how cross-operator deposit limits and slot rules shape player value, targets and CRM

Analytics & Tracking

Sweden Single-Bonus Retention Analytics

Retention analytics for Sweden, where bonuses are limited to the first occasion, so product and service must keep players

Analytics & Tracking

UK High-Value Customer Programme Analytics

Analytics for UK high-value customer programmes that combine value tracking with affordability and safer-gambling checks

Analytics & Tracking

Bingo Room & Chat Engagement Analytics

Analytics for bingo rooms, chat hosts and side games that show which community moments bring players back

Analytics & Tracking

Kenya M-Pesa Deposit Journey Analytics

Tracking and analysis of M-Pesa STK push and paybill deposits in Kenya, from prompt to confirmation and repeat deposit

Analytics & Tracking

Mexico OXXO & SPEI Deposit Funnel Analytics

Deposit funnel analytics for Mexico that handle cash vouchers paid in store at OXXO and bank transfers through SPEI