Analytics & Tracking
Bonus Cost & Promotion ROI Analytics
Analysis of what every welcome offer and promotion really costs and returns, measured on incremental NGR rather than uptake
Analytics & Tracking · Funnel, CRM & Bonus Analytics
Kenya M-Pesa DepositJourney Analytics
Tracking and analysis of M-Pesa STK push and paybill deposits in Kenya, from prompt to confirmation and repeat deposit
In Kenya, deposits live or die on the M-Pesa flow, whether an STK push prompt or a manual paybill payment. We capture each step server-side, measure prompt timeouts, PIN failures and paybill reference errors by device and time of day, and connect deposit outcomes to acquisition source. Reporting for BCLB-licensed brands is in shillings and includes withdrawal speed as a retention driver.
What you get
- ◆STK push and paybill step tracking
- ◆Timeout and failure analysis
- ◆Deposit outcome to source matching
- ◆Withdrawal speed and repeat deposit link
- ◆KES-denominated reporting
Built for
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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