Analytics & Tracking
Bonus Cost & Promotion ROI Analytics
Analysis of what every welcome offer and promotion really costs and returns, measured on incremental NGR rather than uptake
Analytics & Tracking · Funnel, CRM & Bonus Analytics
CRM Holdout &Incrementality Testing
Universal and campaign-level control groups that show how much extra value CRM journeys create beyond what players do anyway
CRM dashboards often credit every deposit that follows a message to that message. We set up a universal control group and campaign-level holdouts, size them for statistical power, and measure incremental deposits, NGR and retention by journey and channel. Results reshape frequency, timing and offer decisions, and control groups are designed so safer-gambling messages are never withheld.
What you get
- ◆Universal control group design
- ◆Campaign holdout framework
- ◆Power and sample size guidance
- ◆Incremental value by journey
- ◆Quarterly CRM incrementality review
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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