Analytics & Tracking
CRM Holdout & Incrementality Testing
Universal and campaign-level control groups that show how much extra value CRM journeys create beyond what players do anyway
Analytics & Tracking · Funnel, CRM & Bonus Analytics
Bonus Cost & PromotionROI Analytics
Analysis of what every welcome offer and promotion really costs and returns, measured on incremental NGR rather than uptake
Promotions that look popular can simply subsidise play that would have happened anyway. We measure bonus cost, wagering completion, abuse leakage and post-bonus retention for every offer, and use holdouts or matched comparisons to estimate incremental NGR. Offers that do not earn their cost are flagged, and the analysis respects each market's rules on inducements.
What you get
- ◆Offer-level cost and uptake model
- ◆Wagering completion analysis
- ◆Incremental NGR estimates
- ◆Post-bonus retention tracking
- ◆Promotion portfolio recommendations
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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