Analytics & Tracking
Bonus Cost & Promotion ROI Analytics
Analysis of what every welcome offer and promotion really costs and returns, measured on incremental NGR rather than uptake

Analytics & Tracking · Funnel, CRM & Bonus Analytics
Deposit funnel analytics for Mexico that handle cash vouchers paid in store at OXXO and bank transfers through SPEI
An OXXO deposit can be requested online and paid in a shop hours or days later, which breaks standard conversion windows. We track voucher generation, payment and expiry separately from instant SPEI transfers and cards, extend attribution windows to match real settlement times, and send completed deposits back to ad platforms and affiliates. Reporting for SEGOB-permitted operators is in pesos.
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Analytics & Tracking
Analysis of what every welcome offer and promotion really costs and returns, measured on incremental NGR rather than uptake
Analytics & Tracking
Universal and campaign-level control groups that show how much extra value CRM journeys create beyond what players do anyway
Analytics & Tracking
Step-by-step analysis of sign-up, verification, first deposit and second deposit, showing where and why new players drop out
Analytics & Tracking
Measurement of loyalty tiers, missions, tournaments and rewards against engagement, cost and safer-gambling indicators
Analytics & Tracking
Analytics for Germany that show how cross-operator deposit limits and slot rules shape player value, targets and CRM
Analytics & Tracking
Retention analytics for Sweden, where bonuses are limited to the first occasion, so product and service must keep players