Analytics & Tracking
Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
Analytics & Tracking · Attribution & Incrementality
Fixture-AdjustedSportsbook Attribution
Attribution and forecasting that control for the fixture calendar, so a tournament spike isn't credited to whichever channel ran that week
Sportsbook demand rises and falls with the fixture list, from weekend football to major tournaments, and naive models reward campaigns that happened to run during big events. We build a fixture importance index for your sports and markets, include it in attribution baselines and mix models, and forecast demand ahead of the calendar. Media plans are then judged on uplift above what the fixtures would have delivered anyway.
What you get
- ◆Fixture importance index by sport and market
- ◆Baseline demand model
- ◆Fixture-adjusted channel contribution
- ◆Demand forecast for the season ahead
- ◆Calendar-aware budget guidance
For
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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