Analytics & Tracking
Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit

Analytics & Tracking · Attribution & Incrementality
Measurement for the Dutch market that shows targeted campaigns reached the intended adult audience and what they returned
With untargeted gambling advertising largely banned in the Netherlands, licensed operators rely on targeted online channels and need to show who those campaigns actually reached. We collect audience composition evidence from each platform, reconcile it with campaign settings and measure performance on deposits and retention from licensed accounts. The same data supports duty-of-care reviews.
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Analytics & Tracking
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
Analytics & Tracking
Controlled geo experiments and platform lift studies that measure how many depositing players a channel truly adds
Analytics & Tracking
Measurement frameworks for sportsbook launches in newly legal states, separating launch buzz from the real effect of each channel
Analytics & Tracking
An open-source marketing mix model built on Robyn or Meridian and handed over so your own analysts can run it
Analytics & Tracking
Spot-level TV response analysis and sponsorship measurement that link broadcast and club deals to searches, sign-ups and deposits
Analytics & Tracking
Measurement of streamer, creator and podcast partnerships that goes beyond promo codes to real deposits and retained players