SEO & Organic Growth
English Variant SEO for Betting Markets
Separate en-GB, en-IE, en-US and en-CA strategies for the betting vocabulary, odds formats and regulators of each market
Europe
Marketing in Ireland
A market moving to a new licensing regime under the Gambling Regulation Act 2024. Operators that plan their marketing around the new rules early keep their momentum.
- Regulator
- Gambling Regulatory Authority of Ireland (GRAI)
- Languages
- English
- Currency
- EUR
- Region
- Europe
What shapesmarketing in Ireland
- The new regulator is phasing in licences and advertising rules
- Sports betting dominates, with strong affinity for racing, football and GAA
- Expect tighter controls on inducements and on advertising timing
Rules change. Every plan is checked against the regulator's current requirements with your compliance team — we are a marketing agency, not a law firm.
- Regulator
- Gambling Regulatory Authority of Ireland (GRAI)
- Languages
- English
- Currency
- EUR
- Region
- Europe
35 servicesbuilt for Ireland
Specific to this market — any service in the catalog can also be planned for it.
SEO & Organic Growth
Ireland SEO for the New GRAI Regime
Irish organic strategy that prepares content for the GRAI's new rules while competing on racing, GAA and football
SEO & Organic Growth
Horse Racing SEO for the UK & Ireland
Racecard, meeting and festival SEO for licensed bookmakers in two of the world's most competitive racing search markets
Paid Media & Programmatic
Racing Media Buying in the UK & Ireland
Racing TV, racecourse screens, racecards and racing publications, weighted to festival weeks and the jumps and flat seasons
Paid Media & Programmatic
Ireland Paid Media Under the New GRAI Rules
A paid media plan for Ireland that tracks the GRAI's phased licensing and advertising rules, built around racing, football and GAA
Affiliate Marketing
Ireland Affiliate Readiness for GRAI Rules
Prepare Irish affiliate partners for the advertising rules being phased in under the Gambling Regulation Act 2024
Social Media & Communities
Racing Festival Social Coverage
Social coverage for Cheltenham, Aintree, Royal Ascot, Galway and other UK and Irish racing festivals, from racecards to results
Social Media & Communities
Irish Social Desk for Sport & Racing
Social for Irish-licensed brands built around GAA, racing, rugby and football, prepared for the GRAI's phased advertising rules
Social Media & Communities
Safer Gambling Week Social Campaign
A social campaign for the UK and Ireland's annual Safer Gambling Week, with content your communities will actually engage with
Streamers & Influencers
Horse Racing Creator Partnerships
Racing pundits, form analysts and racecourse personalities producing content for UK and Irish racing betting audiences
Streamers & Influencers
Irish Creator Programme
Irish sports and lifestyle creators for licensed operators, with GAA restrictions and the GRAI's new advertising rules built in
Content & Localization
Horse Racing Content for UK & Ireland
Race previews, festival guides and each-way explainers written by racing specialists for British and Irish punters
Content & Localization
Irish Sports Editorial: GAA & Rugby
Irish-written editorial on GAA championships, provincial and international rugby and League of Ireland football
CRM, Retention & VIP
Irish CRM Readiness for GRAI Licensing
CRM, consent and inducement practices reviewed against Ireland's new licensing regime as the GRAI phases in its rules
Conversion & UX
UK & Ireland Racing Betting UX
Racecards, each-way terms, price types and non-runner rules presented clearly for UK and Irish horse racing bettors
Analytics & Tracking
Horse Racing Betting Analytics
Racing-specific analytics for fixed-odds and pool betting, from race-day demand and each-way bets to festival campaigns
Analytics & Tracking
GDPR Analytics & Tracking Compliance Audit
A review of tags, cookies, data flows and legal bases across your analytics and ad stack against GDPR and ePrivacy rules
Analytics & Tracking
Ireland Regulatory Transition Analytics
Baseline measurement for Irish brands before new GRAI rules land, so the effect of each change on marketing reads clearly
PR & Reputation
Ireland Licensing Transition PR
Communications for operators entering Ireland's new GRAI licensing regime, for Irish media, racing, sport and policy audiences
PR & Reputation
Safer Gambling Week PR
Earned-media and stakeholder activity for Safer Gambling Week in the UK and Ireland, built on useful tools and honest messaging
PR & Reputation
Racing Sponsorship PR: UK & Ireland
PR for race, meeting and festival sponsorships, working with racecourses and racing media on both sides of the Irish Sea
Brand & Creative Studio
Irish Racing & Football Campaign Creative
Campaign creative for licensed Irish sportsbooks around the racing festivals and football, planned for Ireland's new rules
Brand & Creative Studio
Ireland Brand Readiness for GRAI Licensing
Brand and creative review for operators preparing for Ireland's new licensing regime and its advertising restrictions
Crypto & Web3 Growth
MiCA Marketing Communications Review
Review of marketing by crypto payment and wallet providers against MiCA rules on crypto-asset marketing communications in the EU
Every channel, planned for Ireland
SEO & Organic Growth118 servicesPaid Media & Programmatic118 servicesAffiliate Marketing117 servicesSocial Media & Communities119 servicesStreamers & Influencers114 servicesContent & Localization118 servicesCRM, Retention & VIP120 servicesConversion & UX117 servicesAnalytics & Tracking117 servicesPR & Reputation118 servicesBrand & Creative Studio118 servicesCrypto & Web3 Growth119 services
App & Mobile Growth120 services
Strategy & Market Entry118 services
Compliance & Responsible Marketing117 services
Sportsbook & Live Events115 servicesLaunching or growing in Ireland?
Tell us your licence, products and goals — we'll reply with a plan and a custom quote.