App & Mobile Growth
App Store Optimisation (ASO)
Store listing optimisation for real-money gaming apps on Google Play and the App Store in eligible markets
Pays: installs that deposit
App & Mobile Growth
Most players register, deposit and play on their phones, but app stores and mobile ad platforms apply strict gambling rules. We grow your app and mobile web audience through store optimisation, install campaigns and mobile-first engagement.
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120 services · 12 specialisms
App Store Optimisation
Store listings, keywords, creative and ratings for real-money gaming apps on the App Store and Google Play, market by market.
App & Mobile Growth
Apple App Store ASO for Gaming Apps
App Store listing work built around Apple's metadata fields, keyword field, in-app events and custom product pages
App & Mobile Growth
Google Play ASO for Gaming Apps
Google Play listing optimisation using full-description indexing, custom store listings and store listing experiments
App & Mobile Growth
Store Screenshots & Preview Videos
Screenshot sets and app preview videos that show the real product, sized and localised for every store and device
App & Mobile Growth
App Ratings & Review Management
Native review prompts, reply workflows and feedback loops that grow ratings honestly and surface product issues early
App & Mobile Growth
Sportsbook App ASO Around Fixtures
ASO for betting apps that follows the sports calendar, from season openers to tournaments and derbies
Store Approval & Policy Compliance
Getting licensed gambling apps approved and keeping them live under Apple's and Google's real-money gaming policies in every country.
App & Mobile Growth
Apple App Review Prep for Gaming Apps
Submission preparation that aligns your real-money gaming app with Apple's review guidelines before you hit submit
App & Mobile Growth
Google Play Gambling Programme Application
Support through Google Play's real-money gambling application process and the per-country requirements behind it
App & Mobile Growth
App Rejection & Removal Remediation
Fast diagnosis and response when a gambling app update is rejected or a live app is removed from a store
App & Mobile Growth
Release Policy Checklist for Gaming Apps
A pre-release checklist that catches store policy and regulator issues in every app update before submission
App & Mobile Growth
App Age Rating & Content Questionnaires
Accurate age rating and content questionnaire answers for gambling apps on the App Store and Google Play
App & Mobile Growth
App Geolocation & Geofencing Review
Review of how your app restricts real-money play to licensed locations, as both stores and regulators require
User Acquisition & Installs
Install and re-engagement campaigns on the ad platforms that accept licensed gambling apps, optimised on registrations and deposits.
App & Mobile Growth
App Install Campaigns
User acquisition campaigns for real-money gaming apps on the networks that allow them, optimised on deposits
App & Mobile Growth
Apple Ads for Real-Money Gaming Apps
Apple Ads search campaigns for licensed gaming apps in the countries where Apple accepts real-money gaming advertisers
App & Mobile Growth
Google App Campaigns for Gambling Apps
Google App campaigns for certified gambling advertisers, optimised on in-app deposit events rather than raw installs
App & Mobile Growth
Meta App Install Ads for Approved Operators
App install and app event campaigns on Facebook and Instagram for operators with Meta's written gambling permission
App & Mobile Growth
In-App Programmatic & Mobile DSPs
Programmatic install and re-engagement buys through mobile DSPs and in-app exchanges that accept licensed gambling brands
App & Mobile Growth
App Re-Engagement Campaigns
Paid re-engagement that brings lapsed app users back into the app through deep links, with self-excluded players removed
Mobile Measurement & Attribution
MMP setup, SKAdNetwork and AdAttributionKit, fraud protection and cohort data you can trust when optimising app spend.
App & Mobile Growth
Mobile Measurement & MMP Setup
AppsFlyer, Adjust or Branch configured so every install, registration and deposit is attributed correctly
App & Mobile Growth
SKAdNetwork & AdAttributionKit Mapping
iOS conversion value schemas that tell you which campaigns bring registrations and deposits despite limited signals
App & Mobile Growth
AppsFlyer Implementation for Gaming Apps
AppsFlyer set up for gaming apps: events, OneLink, Protect360, audiences and raw data exports
App & Mobile Growth
Adjust Implementation for Gaming Apps
Adjust configured for casino and betting apps, covering events, callbacks, fraud prevention and Datascape reporting
App & Mobile Growth
Singular Cost & ROI Set-Up for Apps
Singular configured to join ad spend, attribution and deposit revenue into one ROI view across every app channel
App & Mobile Growth
Mobile Install Fraud Review
Detection and prevention of install farms, click injection and fake events that inflate app acquisition costs
Deep Linking & Web-to-App
Universal Links, App Links, deferred deep links and web-to-app journeys that take players straight to the right match, game or offer.
App & Mobile Growth
Universal Links & Android App Links
Verified Universal Links and App Links so links on your licensed domain open the app directly, without redirect chains
App & Mobile Growth
Firebase Dynamic Links Migration
Replacement of Firebase Dynamic Links, now shut down, with a supported deep linking set-up and working legacy links
App & Mobile Growth
Deep Links for Affiliate & Creator Traffic
Deferred deep links that carry affiliate and creator attribution through the store install to registration
App & Mobile Growth
Web-to-App Banners & Journeys
Smart banners and web-to-app prompts that move engaged mobile web players into your app at the right moment
App & Mobile Growth
Match & Market Deep Links for Betting Apps
Deep links that open a specific match, market or pre-filled selection in your app from content, CRM and social
App & Mobile Growth
Game & Live Table Deep Links
Deep links that open a specific slot, game category or live table in your casino app from CRM and content
Push, In-App & App CRM
Push notifications, in-app messages, Live Activities and app inbox programmes with consent, frequency and self-exclusion controls built in.
App & Mobile Growth
In-App & Push Messaging
Personalised push notifications and in-app messages that keep players informed without overwhelming them
App & Mobile Growth
Push Permission & Opt-In Strategy
Permission journeys for iOS and Android that explain the value of notifications before the system prompt appears
App & Mobile Growth
Live Activities for Match & Bet Tracking
Lock screen Live Activities and Android live notifications that follow a match or open bet in real time
App & Mobile Growth
In-App Inbox & Message Centre
A persistent in-app inbox for offers, account notices and responsible-gambling messages that players can revisit
App & Mobile Growth
Braze App Messaging Set-Up
Braze push, in-app messages and Canvas journeys configured for a gaming app's events, consent and suppression rules
App & Mobile Growth
iGaming CRM App Channel Activation
Push and in-app channels activated inside iGaming CRM platforms such as Optimove, Fast Track or Xtremepush
App Onboarding & Retention
First-session journeys, in-app KYC and deposits, personalisation and retention programmes measured on retained, depositing players.
App & Mobile Growth
App Retention & Engagement
Retention programs for casino and sportsbook apps, from onboarding screens to deep links and personalisation
App & Mobile Growth
App First-Session Onboarding
First-open journeys that take new app users through registration, verification and set-up with as little friction as possible
App & Mobile Growth
In-App KYC & ID Verification UX
Camera-based document capture, selfie checks and NFC chip reading designed so verification completes first time
App & Mobile Growth
In-App Deposit Journeys & Mobile Wallets
Deposit flows inside your app built around Apple Pay, Google Pay and local methods where your payment providers support them
App & Mobile Growth
Biometric Login & Session Design
Face ID, fingerprint and passkey login with session rules that balance convenience and each regulator's security expectations
App & Mobile Growth
In-App Safer Gambling Tools UX
Deposit limits, reality checks, time-outs and self-exclusion designed so they are easy to find and use on a small screen
PWAs & Low-Data Mobile
Progressive web apps, lite experiences and mobile web builds for markets and verticals where native store distribution is limited or data is costly.
App & Mobile Growth
PWA Strategy & Build Guidance
Progressive web app strategy that gives players an app-like experience straight from your licensed website
App & Mobile Growth
iOS Web Push for Home Screen Web Apps
Web push for iPhone players who add your site to their home screen, with install guidance that actually gets followed
App & Mobile Growth
PWA Caching & App Shell Performance
Service worker caching and an app shell architecture that make repeat mobile visits load almost instantly
App & Mobile Growth
Nigeria Data-Lite Mobile Sportsbook
Lightweight mobile betting experiences for Nigerian players on entry-level Android phones and costly data bundles
App & Mobile Growth
Android Direct Download Pages
Download pages for licensed Android apps distributed outside Google Play, with clear install steps and trust signals
App & Mobile Growth
Resilient Betting Flows for Weak Networks
Bet slip, deposit and cash-out flows that handle dropped connections without duplicate bets or unclear outcomes
App Launch Plans by Market
Market-specific app launch plans shaped by each regulator, store policy, device mix, payment habits and connectivity.
App & Mobile Growth
Germany GGL App Launch Plan
App launch planning for GGL-whitelisted operators, covering LUGAS, OASIS, product rules and restricted advertising hours
App & Mobile Growth
Spain DGOJ App Launch Plan
App launch planning for DGOJ-licensed operators on .es domains, shaped by Spain's rules on commercial communications
App & Mobile Growth
France ANJ Betting & Poker App Launch
Launch plans for ANJ-licensed sports betting and poker apps in a market where online casino games are not licensed
App & Mobile Growth
Denmark App Launch Plan with MitID
Launch plans for Spillemyndigheden-licensed apps with MitID onboarding, ROFUS checks and Danish-language content
App & Mobile Growth
Mexico App Launch Plan
Android-first app launches under a SEGOB permit, with OXXO and SPEI deposits and football-led creative
App & Mobile Growth
Colombia Coljuegos App Launch Plan
App launches for Coljuegos-authorised operators with local payment journeys and a football-led calendar
App Analytics & Product Growth
Product analytics, experimentation and feature adoption work that turns app usage data into growth decisions.
App & Mobile Growth
Betting & Casino App Event Taxonomy
A shared event taxonomy for bets, spins, game launches and deposits that every analytics and marketing tool can use
App & Mobile Growth
Firebase Analytics & BigQuery for Apps
Firebase Analytics set up properly and exported to BigQuery so app behaviour can be joined with player and deposit data
App & Mobile Growth
App Experiments & Feature Flags
Controlled experiments and feature flags in your app, so changes are tested on real players before full rollout
App & Mobile Growth
Fantasy App Contest & League Analytics
Analytics on how fantasy players join contests, build lineups and stay in leagues through the season
App & Mobile Growth
Bet Builder & Cash Out Adoption Analytics
Analysis of how betting app users discover and use bet builders, cash out, live streaming and in-play features
App & Mobile Growth
Esports App Stream & Betting Analytics
Analytics linking in-app esports streams, match trackers and betting behaviour for adult esports audiences
SDK, Privacy & Consent Audits
Audits of the SDKs, permissions, tracking prompts and privacy disclosures inside your app, so growth tooling stays within store and data rules.
App & Mobile Growth
App SDK Inventory & Data Flow Audit
A full inventory of the SDKs in your app, the data each one collects and where that data goes
App & Mobile Growth
ATT Prompt Strategy for Gaming Apps
App Tracking Transparency prompts that are timed, explained and measured honestly in your iOS gaming app
App & Mobile Growth
Privacy Labels & Data Safety Forms
Accurate App Store privacy labels and Google Play Data safety answers that match what your app and SDKs really do
App & Mobile Growth
App Consent Management for EEA & UK
Consent management inside apps for European and UK players, so analytics and ad SDKs respect players' choices
App & Mobile Growth
Apple Privacy Manifest & SDK Signatures
Privacy manifests, required reason API declarations and SDK signatures checked before they block your next iOS release
App & Mobile Growth
Android Permissions & Advertising ID Review
A review of the Android permissions, advertising ID use and location access your gaming app requests and why
B2B Mobile for Suppliers
Mobile marketing for platform providers and game studios: white-label app programmes, mobile-first game launches and operator enablement.
App & Mobile Growth
White-Label App Programme Marketing
Positioning and sales collateral for platform providers that offer native or hybrid apps to their operator clients
App & Mobile Growth
Operator App Store Submission Playbook
A reusable playbook platform providers give operators to get their branded apps approved in each store and market
App & Mobile Growth
Mobile-First Game Launch Kits
Operator launch kits for new games with portrait-mode assets, mobile lobby tiles and short vertical video
App & Mobile Growth
Mobile Game Demo Portal for Operators
A gated mobile demo portal where operator teams can play and assess your games on their own phones
App & Mobile Growth
Developer Marketing for Mobile SDK Suppliers
Developer-focused marketing for KYC, geolocation, payment and engagement SDK suppliers selling to gaming apps
App & Mobile Growth
Mobile Game Performance Benchmarks
Benchmark content showing how your games or platform load and run on real mobile devices and networks
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