App & Mobile Growth
Firebase Analytics & BigQuery for Apps
Firebase Analytics set up properly and exported to BigQuery so app behaviour can be joined with player and deposit data
App & Mobile Growth · App Analytics & Product Growth
Betting & CasinoApp Event Taxonomy
A shared event taxonomy for bets, spins, game launches and deposits that every analytics and marketing tool can use
Casino and sportsbook apps generate events that generic taxonomies handle badly: bet placements and settlements, cash outs, game launches, spins and live table joins. We design a naming scheme and property set for these events, document which tools receive them, and align app, back-office and MMP data so product, CRM and UA teams read the same numbers.
What you get
- ◆Event naming scheme and properties
- ◆Tool-by-tool event routing map
- ◆Back-office alignment rules
- ◆Tracking plan documentation
- ◆Implementation QA checklist
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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