App & Mobile Growth
Betting & Casino App Event Taxonomy
A shared event taxonomy for bets, spins, game launches and deposits that every analytics and marketing tool can use

App & Mobile Growth · App Analytics & Product Growth
Firebase Analytics set up properly and exported to BigQuery so app behaviour can be joined with player and deposit data
Firebase's built-in reports are limited, but its BigQuery export gives you raw app events to join with back-office data. We configure events, user properties and consent settings, enable the export, build modelled tables for sessions, funnels and retention, and connect them to your BI tool while keeping personal data handling within your privacy policy.
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App & Mobile Growth
A shared event taxonomy for bets, spins, game launches and deposits that every analytics and marketing tool can use
App & Mobile Growth
Controlled experiments and feature flags in your app, so changes are tested on real players before full rollout
App & Mobile Growth
Analytics on how fantasy players join contests, build lineups and stay in leagues through the season
App & Mobile Growth
Analysis of how betting app users discover and use bet builders, cash out, live streaming and in-play features
App & Mobile Growth
Analytics linking in-app esports streams, match trackers and betting behaviour for adult esports audiences
App & Mobile Growth
Crash, freeze and performance monitoring that protects store visibility and keeps deposits and bets from failing