Crypto & Web3 Growth
EU Stablecoin Support Change Comms
Communications for crypto payment providers changing the stablecoins they support for EU customers under MiCA
Europe
Marketing in Ireland
A market moving to a new licensing regime under the Gambling Regulation Act 2024. Operators that plan their marketing around the new rules early keep their momentum.
- Regulator
- Gambling Regulatory Authority of Ireland (GRAI)
- Languages
- English
- Currency
- EUR
- Region
- Europe
What shapesmarketing in Ireland
- The new regulator is phasing in licences and advertising rules
- Sports betting dominates, with strong affinity for racing, football and GAA
- Expect tighter controls on inducements and on advertising timing
Rules change. Every plan is checked against the regulator's current requirements with your compliance team — we are a marketing agency, not a law firm.
- Regulator
- Gambling Regulatory Authority of Ireland (GRAI)
- Languages
- English
- Currency
- EUR
- Region
- Europe
35 servicesbuilt for Ireland
Specific to this market — any service in the catalog can also be planned for it.
App & Mobile Growth
Ireland App Launch Plan Under the GRAI
App launch and messaging plans for Ireland that anticipate the new GRAI licensing and advertising regime
App & Mobile Growth
App Consent Management for EEA & UK
Consent management inside apps for European and UK players, so analytics and ad SDKs respect players' choices
Strategy & Market Entry
Ireland Market Entry Marketing Plan
A go-to-market plan for Ireland that tracks the phased introduction of GRAI licensing and advertising rules
Compliance & Responsible Marketing
New Market Launch Compliance Review
A pre-launch review of marketing plans for newly regulated markets such as Brazil, Peru and Ireland, where rules are still bedding in
Compliance & Responsible Marketing
Ireland Gambling Act Marketing Readiness
Preparing Irish marketing for the Gambling Regulation Act 2024 as the GRAI phases in licences and advertising rules
Sportsbook & Live Events
Rugby World Cup & Six Nations Campaigns
Rugby campaigns for the Six Nations and the Rugby World Cup in the markets where rugby drives real betting interest
Sportsbook & Live Events
GAA Championship Betting Content (Ireland)
Content and CRM for the All-Ireland football and hurling championships, planned around the GAA's stance against betting sponsorship
Sportsbook & Live Events
Racing Festival Campaigns (UK & Ireland)
Campaigns around Cheltenham, Aintree, Royal Ascot, Galway and Leopardstown, built on ante-post interest and each-way markets
Sportsbook & Live Events
Greyhound Racing Betting Marketing
Marketing for greyhound betting's fast, frequent races, from trap statistics content to all-day CRM that avoids over-messaging
Sportsbook & Live Events
Race & Racecourse Sponsorship Activation
Race and racecourse sponsorships for betting brands in the UK and Ireland, activated through race-day presence, content and CRM
Every channel, planned for Ireland
SEO & Organic Growth118 services
Paid Media & Programmatic118 services
Affiliate Marketing117 services
Social Media & Communities119 services
Streamers & Influencers114 services
Content & Localization118 services
CRM, Retention & VIP120 services
Conversion & UX117 services
Analytics & Tracking117 services
PR & Reputation118 services
Brand & Creative Studio118 servicesCrypto & Web3 Growth119 servicesApp & Mobile Growth120 servicesStrategy & Market Entry118 servicesCompliance & Responsible Marketing117 servicesSportsbook & Live Events115 servicesLaunching or growing in Ireland?
Tell us your licence, products and goals — we'll reply with a plan and a custom quote.