Sportsbook & Live Events
Major Tournament Campaigns
Integrated campaigns for the World Cup, Champions League, NFL, cricket and other tentpole events, planned months ahead

Sportsbook & Live Events · Major Tournament Campaigns
Rugby campaigns for the Six Nations and the Rugby World Cup in the markets where rugby drives real betting interest
Rugby betting leans on handicaps, winning margins and try-scorer markets that newer fans need explaining. We plan around the Six Nations each spring and the Rugby World Cup every four years, focusing on the UK, Ireland, France and South Africa. Messaging reflects each market's rules, including the industry restrictions on advertising during live sport in the UK and Ireland.
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Sportsbook & Live Events
Integrated campaigns for the World Cup, Champions League, NFL, cricket and other tentpole events, planned months ahead
Sportsbook & Live Events
A tournament-long World Cup plan that welcomes once-every-four-years fans in the group stage and keeps them engaged to the final
Sportsbook & Live Events
Summer campaigns around the European Championship and Copa América, localised for the nations betting in each market
Sportsbook & Live Events
Africa Cup of Nations campaigns for licensed brands in Nigeria, Kenya and South Africa, built for mobile and data-conscious bettors
Sportsbook & Live Events
A season plan for European club competition nights that turns midweek fixtures into a second betting peak alongside the weekend
Sportsbook & Live Events
Campaigns around ICC events, Test series and T20 franchise leagues, planned for cricket's long matches and format-specific markets