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Sportsbook & Live Events

Major Tournament Campaigns

Integrated campaigns for the World Cup, Champions League, NFL, cricket and other tentpole events, planned months ahead

We plan tentpole campaigns around the events that matter in your markets, such as the World Cup, the Champions League, the NFL season and major cricket tournaments. Creative, paid media, CRM, affiliates and content are aligned to the fixture calendar. Offers and messaging follow local rules, including restrictions on advertising around live sport.

What you get

  • Event calendar and campaign plan
  • Campaign creative and messaging
  • Paid, CRM and affiliate activation
  • Offer design within local rules
  • Post-event performance review

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